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Exploring Innovation at Intersections...
Digital technology and media are colliding with new industries and
ideas to create exciting innovations for business. In the future, a
new generation of customer experiences will draw inspiration from
these intersections. FutureM brings together the visionaries and
disruptors fueling this shift to explore how these converging
worlds will reshape the modern marketing landscape. Check out the
Aman Govil, Google
Aman, who leads the advertising arts team at Google, will talk about the advertising revolution being fueled by modern Web and mobile technologies on Wednesday October 16th.
Kathleen Schaub, IDC
Kathleen, the Vice President of IDC's CMO Advisory Practice, will share recent research on the ever-evolving CMO+CIO relationship on Wednesday October 16.
Umang Shah, Walmart
In this Fireside Chat on October 17th, Umang, Director of Social Strategy for Walmart, will share how an analytical and data-driven approach builds deeper customer relationships.
Linda Boff, GE
Linda, the Executive Director of Global Brand Marketing at GE, will discuss the "Transparent Brand, 2025's Media Strategy" on Friday, October 18.
JIM SPEROS, FIDELITY
Discussing the "golden thread" tying technology and behaviors together, Jim, the EVP of Fidelity's Communications and Advertising, will present on Wednesday October 16.
Anita Elberse, HBS
Anita, a Professor of Business Administration at Harvard Business School, will explore the digital technologies transforming the entertainment landscape in her keynote on Thursday October 17.
Dharmesh Shah, Hubspot
Dharmesh, CTO & Co-Founder of HubSpot, will discuss the tectonic shift towards understanding how consumers use technology, not how marketers use new tools to reach them.
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