Rishad Tobaccowala
Chief Strategy and Innovation Officer: VivaKi

Rishad Tobaccowala works closely with top leadership across VivaKi’s agency brands to provide innovative solutions that help their clients get to the future faster. With 28+ years of experience, Rishad has held many roles, such as: CEO of futures practice Denuo; Chief Innovation Officer of Publicis Groupe Media;incubator of the first dedicated agency expertise on gaming (Play) and social media (Reverb); and instigator of the first broadband upfront in 2003. Rishad has a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at The University of Chicago. vivaki.com

Carol Kruse
Senior Vice President, Marketing, ESPN

As senior vice president, consumer marketing at ESPN, Carol Kruse spearheads all aspects of development, management and expansion of the ESPN brand. This includes the marketing of ESPN’s extensive array of television, broadband, digital, mobile, radio and print assets, including studio and live sports programming. She also drives ESPN’s social networking strategies. In addition, Kruse oversees ESPN’s internal creative services team, events team, customer care, and fan relationship marketing, while also driving the brand development and marketing of ESPN consumer products, the Winter and Summer X Games, ESPN Films, Grantland.com, and many others. Kruse previously spent nine years at The Coca-Cola Company, leading its global interactive marketing team as vice president. She joined Coca-Cola North America in 2001, when the company acquired RocketCash LLC, an online payments and consumer promotions start-up she co-founded. While at Coke, Kruse led her team in the development of the “My Coke Rewards” loyalty and relationship marketing program, which debuted in 2006 and currently has more than 16 million members. Prior to co-founding RocketCash, Kruse worked in brand management at The Clorox Company in Oakland, Calif., and was vice president at Storm Technologies, a maker of consumer digital imaging products in Mountain View, Calif. An avid athlete and sports fan, Kruse was recently named one of Fast Company's 100 Most Creative People in Business in 2011. She has also received the AdTech Lifetime Achievement Award, MediaPost’s Online All Star Award and many other industry recognitions. She holds a B.S. from Pomona College and an M.B.A. from the University of Southern California.

Frank Rose
Author of The Art of Immersion

Frank Rose is the author of The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. As a contributing editor at Wired, he has written extensively on the impact of technology on media and entertainment. Before joining Wired in 1999, Frank worked as a contributing writer at Fortune and as a contributing editor at Esquire and at Travel + Leisure. His work has also appeared in the New York Times, the Wall Street Journal, Rolling Stone, and the Village Voice, where he got his start covering the punk scene at CBGB. artofimmersion.com

Jessica Greenwood
Director, Contagious Insider

Jess helped launch Contagious, the global marketing industry's early warning system; an intelligence resource for those wishing to stay ahead of change. She is now the Director of the Contagious consultancy, Insider, which offers advice and insights to advertisers and agencies such as Yahoo!, Levi's, Nike, Diageo, Kraft, Taco Bell, JWT, Y&R, TBWA among others. Jess most recently appeared at the 2011 Cannes Lions Festival presenting on how new technologies and their impact on consumer behavior have caused the advertising industry to embrace the Silicon Valley mentality of risk and reward. This seminar explored some of the best examples of brands and agencies diverting energy and resources into experiments, uncovering new opportunities and collaborative cultures. Before Contagious, Jess spent a stint teaching music and drama in France and Italy before returning to London to work as a music producer and occasional writer. One more career change landed her in the advertising industry as Editor of The Reel, before launching Contagious in 2005. She is addicted to the radio and the internet in equal measure, and has a ravenous appetite for unearthing the dark underbelly of sport. contagiousmagazine.com