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Raj Aggarwal

@analyticsraj

CEO, Localytics

Raj is the CEO and Co-Founder of Localytics. Under Raj's leadership, Localytics has become the leading and most powerful marketing and analytics platform for apps and secured key partnerships with some of the world's most well-known brands, including Microsoft and The New York Times.

Prior to Localytics, Raj spent 12 years building a variety of technology companies. Most recently he was a management consultant in the wireless space with Bain & Company and Adventis.

At Adventis, Raj led the formation of the multi-billion dollar Disney Mobile venture in Japan and worked alongside Steve Jobs at Apple to develop the business framework for the iPhone. Previously, Raj held sales leadership positions at Proco Machinery and Requisite Technology.

A recognized industry expert, Raj frequently lends his knowledge on mobile, big data and analytics at industry conferences and has been quoted in USA Today, CNN, and Mashable on the topics of mobile, analytics, big data and entrepreneurship. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.

Kazi Ahmed

@kaziahmed

VP, Group Digital Director, Mediahub/Mullen

Kazi's career in agency-side digital media spans 13+ years, managing global brands like Fidelity Investments, McDonald's, Bose, Timberland & Goodyear Tires to name a few. Prior to joining Mullen in 2012, Kazi drove digital media efforts at Havas Media, where his contributions led to recognition for the agency, including a Gold Award at the Cannes Lions International Festival of Creativity (Fidelity Investments, 2011), a Grand Prix at The Internationalist Awards for Innovation in Media (Fidelity Investments, 2011) and a MITX Award for Best Brand Launch Campaign (Valspar Paints, 2009).  Kazi began his career in 2000 at Carat Interactive. He was one of the first hires at the newly formed interactive media planning & buying division of global holding company Aegis Group.

Kazi holds a M.A. in Global Marketing Communications & Advertising from Emerson College and a B.A. in Television & Radio Production from Northeastern University. He spent much of his childhood growing up in the international school systems in Thailand and the Philippines.

He is a self-described "world music connoisseur, a product of a lifetime of traveling the planet & Daddy to the two coolest kids on Earth: Max & Milo."

Jim Anderson

@jvanderson

CEO, SocialFlow

Jim Anderson has a distinguished track record in technology, with a 20-plus year career spanning the development, productization, and sale of technology solutions in both B2B and B2C environments. He has spent the past six years on the cutting edge of social media, and over that time has been helping marketers effectively use technology to power their social media efforts.

Prior to SocialFlow, Jim was Chief Operating Officer of Vitrue, where he was instrumental in building the team, the products, and the customer relationships that ultimately led to the company's acquisition by Oracle.  After the acquisition, he spent a year leading the successful integration of the Vitrue products and technology into the Oracle portfolio.

Prior to Vitrue, Jim spent nearly a decade at EarthLink/MindSpring, the consumer Internet Service Provider who helped create consumer adoption of the Internet starting in the mid-1990s.  He led the development and launch of MindSpring's first high-speed DSL offering, a business that ultimately grew to more than a million subscribers.

Jim also spent nine years in consulting, advising a variety of Fortune 500 clients on technology and business issues.  He has Bachelor's and Master's degrees in engineering from Georgia Tech.  He has three children, including one very special needs child.

Jeff Avallon

@IdeaPaintJeff

VP of Business Development, IdeaPaint

Jeff Avallon, a lifelong entrepreneur, has been honored by BusinessWeek as one of "America's Best Young Entrepreneurs" and highlighted by Inc. with a spot on the magazine's annual "30 Under 30" round-up. Avallon joined IdeaPaint in 2006 after graduating from Babson College and was directly involved in commercializing and launching the company, raising funding, determining channel strategy, acquiring IdeaPaint's first customer and driving scale. As VP of Business Development, Jeff currently focuses on IdePaint's overall corporate strategy, managing new business and establishing large strategic partnerships.

Brian Babineau

@BrianBab21

EVP Social & Content Solutions, Arnold Worldwide

Brian Babineau is the EVP of Social and Content Solutions at Arnold Worldwide.  His team at Arnold focuses on translating brands into stories that can be brought to life through content and social media to drive business results for clients such as Carnival Cruise Lines, Jack Daniel's, New Balance, Progressive and Tyson Foods.  Prior to Arnold, he spent 4 years at Digital Influence Group and 10 years at Digitas, focused on digital media, content marketing and social media activation.

David Beisel

@davidbeisel

Partner, NextView Ventures

David Beisel is a Partner at NextView Ventures, a seed-stage venture capital firm which helps Internet founders get their companies off to the best possible start. David was previously a VP at Venrock and a Principal at Masthead Venture Partners. He also co-founded Sombasa Media, an e-mail marketing company successfully acquired by About.com where David served as VP Marketing.

Igor Bekker

@igorbekker

Vice President of E-Commerce , Alex and Ani

Accomplished, talented and visionary leader supported by wide range of expertise in digital marketing, e-commerce operations and technology that merge to drive measurable, sustainable and profitable results for both established and startup corporations including global enterprises. Highly experienced managing major global projects, complex e-commerce projects/development, technical innovation, product distribution, and consumer marketing. 

Exceptional skills in alliance building and branding campaigns that contribute to profitability, brand recognition, increased sales, enhanced ROI and market penetration. Entrepreneurial spirit with proven ability to uncover and seize major opportunities including major licensing agreements and subsequent promotions. 

Skilled in identifying profitable niches, creative marketing and consumer-driven programs by utilizing marketing research data and knowledge of brand management, product distribution and SEO and SEM skills to improve site rankings and overall revenues. Possess sophisticated understanding of marketing and product promotion initiatives that enable successful product positioning, competitive market advantage and industry dominance. Consistently capitalize on ability to anticipate both market and consumer trends before executing viable strategies. 

Merge background in technology with demonstrated business leadership and analytical strengths to effectively capitalize on creative solutions to deliver strong P&L results.

Cesar Brea

@cesarbrea

Founder and Managing Partner, Force Five Partners & Author, "Marketing and Sales Analytics"

Cesar Brea is the founder and managing partner of Force Five Partners, LLC, a marketing analytics consulting firm, and the author of "Marketing and Sales Analytics" (Pearson FT Press 2014).  Cesar works with CMOs and other senior executives in multiple sectors, including retail, media, education, and financial services to build marketing analytics capabilities and drive results with them. Earlier, Cesar was Global Practice Leader for Monitor Group's digital media and marketing practice, SVP of sales and marketing for Razorfish, and a consultant at Bain, and also helped to build and sell two social media and e-commerce software firms.  Cesar is a grad of Harvard College and Dartmouth's Tuck School of Business.

Jason Burke

@jburkejburke

VP, Product, clypd

Jason Burke is VP of Product for clypd, a Somerville, MA startup building an ad tech platform to bring addressable and targeted buying to the television ecosystem connecting inventory owners with marketing demand through programmatic means. Prior to clypd, Jason spent six years building ad technology for online video at ScanScout and Tremor Video where he had responsibility for product management, technical strategy and operations efforts.


Jason is based in Boston and has degrees in Computer Science and Engineering Psychology from Tufts University.

Arielle Carpenter

@BWellArielle

USA Marketing Manager, Withings | Inspire health

Arielle holds a Masters in Public Health in Nutrition from Tufts University School of Medicine & a Masters in Business Administration from Collège des Ingénieurs.  She leads Marketing Communications for Withings in North America.  Withings is an innovative company that creates smart products and apps to help people around the world take control of their overall health and well-being.  Previously, she managed Sanofi's global employee wellness program from their headquarters in Paris, France and brings a wealth of past experience working on projects and research with well-known nutrition & health experts, including Joy Bauer and Dr. David Ludwig.  

Patrick Cassidy

@patrickecassidy

Head of Global Digital Brand Marketing, New Balance

Patrick Cassidy joined New Balance late last summer, where he leads global digital brand marketing. He is responsible for establishing and directing the brand's evolving social media and content strategy and for driving innovation in brand storytelling and digital executions.

Prior to New Balance, Patrick founded the international basketball publicationDime Magazineand its digital network as well as the sports / entertainment agency 94x50. At 94x50, he led campaigns and executions for a clients like the NBA, Red Bull, Converse, Nike Basketball, Nike Sportswear, Brand Jordan, EA Sports, Sprite, Levi's, Foot Locker, Skullcandy, and the Brooklyn Nets.

Lixin Cheng

@clxala

Chairman & CEO, ZTE USA

Mr. Lixin Cheng currently serves as Senior Vice President of  ZTE Corporation, President of ZTE North America Mobile Devices Business Unit, and  Chairman and CEO of ZTE USA. Mr. Cheng joined ZTE in June 2010 as President of North America Region of ZTE Corporation and CEO of ZTE USA.Since that time, Cheng has grown the ZTE North America handset business from near zero to the fourth largest smartphone vendor. Cheng oversees all aspects of the ZTE North America mobile device business across R&D, product planning, sales, marketing, supply chain, and customer service.

Cheng has more than 25 years of experience in the telecommunications industry, with expertise in the areas of sales, marketing, R&D management, supply chain management, M&A, and executive management in joint ventures, start-ups and public companies. He has extensive business experience and a network that spans 58 countries around the world.

Before moving to the United States in 2001, Cheng held the position of Vice President of Sales and Supply at Ericsson Panda Ltd. where he increased annual sales tenfold to $1.6 billion and localized the supply chain in China, all within a three year timeframe. From September 2001 to January 2004, Cheng served as Director at Ericsson Wireless Inc. in San Diego, California where he was responsible for developing Ericsson's CDMA business in various international markets. Cheng then joined Axesstel Inc. as President where he increased the startup's sales from $4 million to over $95 million in less than two years, playing a critical role in Axesstel's successful public listing in 2005. Cheng founded ALA Group, Inc. in late 2006, providing consulting services to technology companies wanting to increase their penetration in the U.S. and Asia markets.

Cheng also serves on the Board of Directors of CommNexus, a non-profit technology industry association based in San Diego that works to accelerate the formation, growth, and success of technology.

Charlie Cole

@CharlieCole

CEO, The Line

Charlie Cole has run the gamut in the digital space. He helped IPO a digital real estate company in 2004, went on to grow an online advertising agency to over $200 million in online revenue, and took an established fashion brand's ecommerce initiative to unprecedented levels of success. He was later recruited by a TPG Capital-owned company to create a direct-to-consumer channel, something the company had never done in 75 years of business. The leadership team he facilitated ultimately drove the company to the highest multiple ever paid for a company in the vitamin, mineral, and supplement space. Launched in late 2013 in partnership with creative director Vanessa Trania, Cole's The Line seeks to provide consumers with the quintessential items of everyday life, encompassing the home, fashion, and beauty space.

Kevin Daley

SVP, Group Creative Director - Art, Hill Holliday

A long-time creative lead at Hill Holliday, Kevin has overseen integrated campaigns for a diverse roster of clients including Major League Baseball, Dunkin' Donuts, Newsweek, Cadillac, Anheuser-Busch and Liberty Mutual, to name just a few. His work has won virtually every award in the industry, from Cannes, The One Show and Communication Arts to Clios, Kellys and MITX. And he himself was recently recognized by Archive International as one of the preeminent Art Directors in the country.

Rishi Dean

@rishidean

VP, Product, Sittercity

Rishi Dean is a seasoned entrepreneur with experience in getting companies off the ground. He currently serves as the VP Product for the online child care marketplace, Sittercity, and prior to that as SVP Product for the leading Facebook marketing firm, Nanigans. Rishi was also on the founding team at Visible Measures, where he spearheaded the core technology and pioneered methods to unify measurement of paid, owned, and earned media. Additionally Rishi has founded two other startups, has served as an Entrepreneur-In-Residence at the MIT E-Center, and is an advisor to many startups, including CustomMade.com. He graduated with an MBA from the MIT Sloan School of Management, and a Systems Design Engineering Degree from the University of Waterloo, and is an inventor on multiple U.S. patents.

David Drollette

Senior Director, Analytics, Wayfair

David Drollette joined Wayfair in 2006, holding various roles in finance before moving to lead the business intelligence function.  As Senior Director of Analytics, David oversees the Business Intelligence and Data Science teams, providing global analytical support throughout the enterprise.  David holds a Bachelor's degree in mathematics and physics from Ithaca College.

Sarah Fay

@sarahfayboston

Former CEO, Aegis Media North America

Sarah Fay is a veteran of the media services industry: in her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth.

Until May of 2009, Sarah was CEO of Aegis Media North America.  She was also responsible for launching and growing a significant part of that business during her eleven year tenure at that company, and has worked with major brand advertisers such as P&G, RadioShack, Pfizer, Wachovia (now Wells Fargo), EA, Marriott, Philips and adidas / Reebok.  As President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah was also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.

Since 2009, Sarah has joined the boards of some prominent independent companies in advertising technology space, such as SocialFlow, Celtra, [X+1], NeoMedia, inPowered, TheStreet.com, and Women's Marketing Inc.  Sarah also chairs the Board of Governors for dmg::events, which owns and operates ad:tech, iMedia Summits, CMO Summits and The Digital Collective.  She also participates as a Board Advisor to several start-ups in the advertising technology space, including PageScience, Adelphic Mobile, clypd, Verve Wireless, Linkable Networks, ViralGains, Distroscale and Ghostery.

 

RECOGNITION 


• "Industry Achievement Award" 2007, ad:tech


• "Online All-Star" 2008, OMMA


• "Top 100 Media Influentials" Media Post 2008


• "Future Legend", 2008 Ad Club, Boston


• "Top 50 People to Know in the Digital Space", MediaPost 2003


• "Top 100 Business Marketing Influencers" 2002, 2003 and 2004, B2B Magazine


• "Media All Star" Adweek, Mediaweek, Brandweek 2004


• "25 Women to Watch", Advertising Age 2005


• "Fast 50", Fast Company 2006

Seth Fishbein

Senior Marketing Manager, College & Sponsorships, Keurig Green Mountain Inc.

Seth Fishbein is a Senior Marketing Manager, Colleges and Universities/Sponsorships, with Keurig Green Mountain Inc., based just outside of Boston, MA. In this role, Seth is responsibe for driving Keurig's brand awareness and adoption within the C&U segment through the creation an execution of the company's overall college marketing plan. Seth manages Keurig's largest sports marketing initiative to date, a national partnership with IMG College to become the Official Coffee/Tea System of twenty-five universities. He also evaluates and supports other national and local sponsorship opportunities for the company.

Prior to Keurig Green Mountain, Seth worked for FedEx, managing the company's NFL and FedExCup sponsorships, with a focus on strategy development and execution, player marketing, public relations, and digital marketing. Previous to FedEx, Seth worked for several sports marketing agencies including Octagon and Team Epic. Seth graduate from The George Washington University, majoring in Marketing and Sports Management. 

Ian Fitzpatrick

@ianfitzpatrick

Chief Strategy Officer, Almighty

Fitzpatrick is a founding partner at Almighty, where he heads up a research and strategy practice charged with designing more-relevant experiences, services and systems centered on user needs and behaviors.

In his ten years at Almighty, Fitzpatrick has led initiatives at the intersection of physical and digital for clients like New Balance, L.L.Bean, LoJack Corporation, DavidsTea, Georgia-Pacific, TJX, Disney Parks and Resorts, Al Gore's Climate Project, and ESPN.

Previously, Fitzpatrick held design and digital experience roles at Mattel and Euro RSCG/Havas, where he led new media efforts for brands like American Legacy/Truth, Campbell Soup Company, Diageo, Verizon and Symantec.

Fitzpatrick also serves as a Mentor for TechStars Boston and the Harvard Innovation Lab.

Ralph Folz

@ralphfolz

CEO, WordStream

Ralph Folz is WordStream's Chief Executive Officer. Ralph joined WordStream's board in August 2009 and was elected the company's CEO by the Board of Directors in August 2010. He has an extensive background in the digital marketing space, including founding and subsequently selling Molecular Inc., an interactive Web design and marketing agency, to Isobar.  Folz spent two years as Global Chief Operating Officer of Isobar, one of the largest digital marketing agencies in the world.

As CEO Ralph is responsible for developing WordStream's product and business direction as well as playing a key role in business development and in overseeing the company's day-to-day operations.

Jessica Gioglio

@savvybostonian

Social Media Manager, Dunkin' Donuts

Jessica Gioglio is the social media manager for Dunkin' Donuts.  In this role, Jessica works with a cross-functional team to manage Dunkin' Donuts' social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube.  From producing highly engaging content, to tweeting fans as ^JG, and launching the company's first-ever blog, "Behind the Beans," Jessica enjoys celebrating DD fans and giving them a front row seat to what's brewing at Dunkin' Donuts.

A recognized thought leader, Jessica is the co-author of, " The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand." Jessica is also a featured speaker at numerous social media and tech conferences and covers social media best practices for the Convince&Convert blog. She also founded and runs The SavvyBostonian, a Boston-based lifestyle blog.

Prior to joining Dunkin' Donuts, Jessica held public relations roles at TripAdvisor, State Street and Comcast.  Jessica holds a bachelor of science in marketing from Bentley University, with a minor in public relations. 

Robert Goldberg

@neumitra

Founder, Neumitra

Robert Goldberg used neuroimaging methods for over a decade to examine the human brain and how frontal cortex mediates our multisensory experiences of sounds, photos, videos, tastes, and touches. As a researcher in Brain and Cognitive Sciences at MIT, he became interested in wearable, connected technologies for brain health and performance based on his own family history. Rob founded Neumitra to measure and manage the autonomic nervous system during daily life demands and how we relax from stress. He leads the development of their biowatch platform and the integration with mobile and cloud computing for data-driven software applications. 

Chuck Goldman

@ChuckyG

Executive Director, frog US

Chuck is an pioneer in enterprise mobility and has worked many companies to create deploy and manage their mobility strategies. Chuck is currently serving as an Executive Director at frog design and as an Executive in Residence at Great Hill Partners, working on acquiring and rolling up several leading companies in the enterprise mobility industry with focus on cloud infrastructure, security, and next generation enterprise App workflows. Prior to Great Hill Partners, Chuck founded Apperian in 2009, and has spent five years working with Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, North Bridge Venture Partners, and Intel Capital to build Apperian into a market leader in Mobile Application Management (MAM) product space. As Apperian's founder and CEO, Chuck raised over $28 million in venture capital, led the strategy and development of Apperian's award winning Enterprise App Services Platform (EASE), and built a robust mobile ecosystem of developers, brands, retailers, enterprises and integrators. Prior to Apperian, Chuck was a Director at Apple. There, he held world-wide responsibility and led two multi-billion dollar divisions first in education and then formed Apple's enterprise team. Chuck led the launch of the iPhone in 2007 into the enterprise and managed Apple's iPhone Enterprise Beta Program working closely with Fortune 500 CIOs to think beyond the Blackberry and into the App world. Chuck also served as Apple's executive lead, working directly for Steve Job's, to bring his vision of 1:1 (one laptop per child) computing in education to life by deploying the State of Maine's 1:1 Laptop Program. Prior to Apple, Chuck founded and sold two technology companies. Chuck understands how to create, deploy, and manage products and teams in both the startup world and within multi-billion dollar corporations. He lives in Boston with his wife and three college age boys and loves to travel for both business and pleasure. 

Evan Greene

@hopeandchange

Chief Marketing Officer, The Recording Academy

As The Recording Academy's Chief Marketing Officer, Greene is responsible for marketing, sponsorship, PR and digital strategy for the biggest brand in the history of music - the GRAMMY.  Greene's goals are to expand the audience for the GRAMMY telecast, extend brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue.  With extensive experience in advertising, branding, corporate identity, and promotions, Greene has been building partnerships and developing innovative marketing solutions for many years, and intends to ensure that The Academy remains at the forefront today, tomorrow and well into the future.

Greene and his team have built world-class alliances, including engaging TBWA\Chiat\Day as The Academy's Agency of Record, as well as solidifying relationships with many of today's leading brands.  Under Greene's leadership, The Academy has re-positioned the GRAMMY brand in the marketplace, more than quadrupled yearly marketing-based revenue, developed the GRAMMY's first brand image campaign, established a worldwide licensing program, entered the live music space with year-round GRAMMY-branded LIVE music tours, launched a dynamic, leading-edge social media strategy and earned the GRAMMYs' first-ever marketing awards, including PRO, Reggie and Webby Awards.

Greene is focused on taking the brand to the next level, and continually striving towards innovation.  And as the market rapidly shifts, he is committed to the GRAMMYs becoming one of the best entertainment brands to partner with...anywhere.

Prior to joining The Recording Academy, Greene spent 10 years in theatrical marketing at Walt Disney Studios and Columbia Pictures, where he positioned studio feature film properties to corporate America, and structure integrated marketing and promotional alliances.  Greene was responsible for award-winning campaigns for movies such as Spider-Man, Stuart Little and S.W.A.T., and oversaw national theatrical programs with a number of Fortune 100 brands.

Greene holds a double bachelor's degree in marketing and international business from the University of Colorado and currently serves on the following boards - Artist & Athletes Alliance, The CMO Club, K-9s For Warriors (advisory board) and the University of Colorado Leeds School of Business.

Dan Greenwald

@dgreenwald

Founder and Chief Creative Officer, White Rhino

As founder and chief creative officer of White Rhino, Dan Greenwald has been leading his herd of creative talent since 1990. At a time when B2B was nothing but stock images of conference rooms and cliché slogans, Dan devised a game-changing philosophy called B2Me - treating business audiences like people to stimulate the dopamine rush needed for them to make a buying decision. This approach has been proven wildly successful and it still runs as a distinguishing thread in all of the agency's award-winning work.

Dan continues to be a hands-on creative director at the agency and is currently spearheading the rollout of White Rhino's new vision, Addictive Experience (SM), while expanding the agency's healthcare practice. Dan has won numerous accolades for his work for brands including SAP, American Express, Mass General Hospital, Whole Foods Market, and American Science & Engineering. He is a frequent guest lecturer at local universities and industry organizations.

Dan graduated from Clark University with a degree in Psychology and enjoys a Brady Bunch life with his wife and five kids in Beverly, MA. Connect with Dan on Linkedin.

David Grossman

@davidgrossman8

Head of Entertainment, Twitter Content Partnerships Team

David's mission at Twitter is to develop and lead relationships with entertainment content partners, such as broadcast and cable networks, studios, production companies, music labels and syndicators.  David works with these partners to bring exclusive and complementary content to Twitter, creating a new revenue stream for the partners, a premium sponsorship opportunity for brands and a more enriching experience for viewers.  

Prior to joining Twitter, David spent 17 years at Univision Communications in a variety of sales and management roles.  Most recently, he led sales and strategy for major 360 franchises, such as The Latin Grammys.  David began his career at Turner Broadcasting, spending a total of five years there across the Sports, Entertainment and Digital divisions.

David has an MBA in International Business from The George Washington University and a BA in Political Science from Binghamton University.  He resides in Westfield, New Jersey with his wife and three sons.  He is active on Twitter - @davidgrossman8.

Frank Gruber

@FrankGruber

CEO and co-founder, TechCocktail

FRANK GRUBER grew up in the Midwest heartland and is an entrepreneur, new media journalist, and investor. His alma maters include Purdue and Northwestern respectively. He cofounded Tech Cocktail in 2006, which has grown into a hub for the creative class, offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune, and Classified Ventures along with startup efforts like Thankfulfor, Splog Reporter, and more. As a journalist his works have been featured in a number of top media publications. He was named by Forbes as one of the most connected people in tech. Frank is also a Venture Partner with Crystal Tech Fund.

 

Tim Hayden

@TheTimHayden

Co-Author, "The Mobile Commerce Revolution" & Principal Strategist, TTH Strategy

Tim Hayden in Principal Strategist at TTH Strategy, a consultancy that assists businesses with operations, marketing and customer service by assembling technology and communications initiatives that lead to efficiency and profitability. Formerly leading EdelmanMobile in North America, he has been a founding member of agencies and technology ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for innovative change in some of the world's largest brands (Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others).  Tim is also the co-author of The Mobile Commerce Revolution (Pearson, August 2014).

Michelle Heath

@michelleheath

Founder and CEO, Growth Street Marketing

Michelle Heath is an entrepreneurial leader and marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth. As CEO and founder of Growth Street Marketing, Michelle drives and delivers innovative marketing strategies and programs for clients that range from scaling start-ups to Fortune 500 companies. Michelle lives at the edge of the digital, social and mobile revolution that is changing the way marketers create awareness, build engagement and earn loyalty. As a storyteller, Michelle crafts brand stories that translate into brand love. Her goal is to rid the world of the zillions of poorly planned and executed marketing campaigns and she challenges her clients to think in new ways to connect with their ever changing customers. She earned her marketing chops through strategic marketing leadership and executive roles at Fidelity Investments, J.P. Morgan and E*TRADE and went on to build a variety of high-tech start-ups from scratch, including Currensee, which was acquired by Oanda in 2013. Michelle shares her expertise and opinions through her well-read blog, michelleaheath.com, and is also a guest blogger for VentureFizz and several other marketing blogs. Michelle is a mentor for female entrepreneurs through the MIT "Girls in Tech" program, board advisor for a variety of companies, teacher for Boston Start-Up Institute, featured speaker and panelist for the American Marketing Association and presenter for a variety of conferences, including FutureM and Social Media Breakfast. Connect with Michelle on Twitter @michelleheath @growthstreet and on LinkedIn at www.linkedin.com/in/michelleheath

Perry Hewitt

@perryhewitt

Chief Digital Officer, Harvard University

Perry Hewitt is an established leader in digital strategy, with deep experience in both corporate and not-for-profit sectors. As Harvard University's first chief digital officer, she is charged with leading digital strategy for communications and engagement for audiences including the general public, media, and alumni worldwide - as well as exploring ways organizations effect digital transformation.

Perry has worked in marketing, editorial, and strategy roles at firms including Crimson Hexagon, Razorfish, Harcourt, and Lotus Development Corporation. Perry writes and speaks on topics including digital transformation, marketing and content strategy, user experience, mobile, women and leadership, and the social web.

Ben Jones

@harperjones

Creative Director, Google

Ben is a Creative Director at Google.  He works with brands and their creative and media agencies to build their brands by drawing on the best of technology, media and storytelling.  His work takes him inside virtually all of the major US advertisers and the top advertising agencies, helping shape them for this digital/mobile age.

His past life includes being the Dean of Admissions at Bennington College, building a network of early stage venture funds, and publishingThe Rope Eater, a novel, with Doubleday.

Isaiah Kacyvenski

@isaiahkaz

Former NFL Linebacker and Head of Sports and Fitness Segment, MC10

Isaiah Kacyvenski's diverse background includes playing in the National Football League for 8 years for the Seattle Seahawks, St. Louis Rams and the Oakland Raiders, as well as serving on the Board of Directors of the not-for-profit, Sports Legacy Institute.  Isaiah currently runs the Sports Segment at MC10, a cutting-edge conformal electronics company based in Cambridge, MA, where he is responsible for overseeing the development of wearable electronics to optimize athlete performance. Isaiah holds a Cum Laude Pre-Medicine Bachelor degree from Harvard University and graduated from Harvard Business School's MBA program in May of 2011.

Matt Lindley

Director of Innovation, SapientNitro

His job as director of innovation at SapientNitro is to find new and interesting ways to make brand messaging effectively and efficiently travel across platforms, networks, and channels - and across the growing numbers gizmos that serve them.  

Matt brings 25 years of on-and-offline marketing experience to the table, most recently as ECD/EVP at Arnold Worldwide. Matt also served as the founding managing director of Modernista , ECD at ZDNet, co-founder of OneZero Media, and principle at start-up LocaModa, a place-based digital signage company. In his five years at SapientNitro, Matt has worked with clients including Victorinox, Forrester Research, New Balance, Staples, Dunkin' Donuts, and Chrysler.

If he hit even a reasonable scratch ticket this afternoon, Matt would be fly fishing the Bighorn River in Montana tomorrow. 

Stacy Martinet

@stacymartinet

Chief Marketing Officer, Mashable

Stacy Martinet is the Chief Marketing Officer of Mashable and sits on the company's Operating Committee, which directs the company's strategy, planning and operations.

Stacy leads integrated marketing and communications, including brand, social media, corporate communications, external affairs, events and the company's social good commitment. Since joining Mashable in December 2010 the company has expanded globally, doubling its social media following and helping to foster the Social Good Summit, which has become a global movement with participation from 100 countries around the world. 

She has spent her career at the intersection of media, technology and social media. Before joining Mashable, Stacy spent nearly a decade in corporate communications and digital marketing at The New York Times. She was part of the team that launched their first social media strategy. While at The Times, she was recognized multiple times with the company's Chairman's Award. In 2012, Stacy was named the youngest member of PR Week's "40 Under 40." 

She occasionally writes for Mashable about marketing trends, and has contributed to The New York Times and Cosmopolitan Magazine. Over her career Stacy has interviewed notable scholars and public officials, including Noble Prize Winner Muhammad Yunnus, Kandeh Yumkella, Chairman of UN Energy, and Phumzile Mlambo-Ngcuka, under-secretary general of the UN and Director of UN Women. 

Stacy sits on the Board of Directors of New York Women in Communications and Plant-A-Fish, an oceanographic and ecological health non-profit. She is a graduate of Towson University.

Ginny Marvin

@GinnyMarvin

Paid Media Reporter, Search Engine Land & Marketing Land

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies.

Adam Medros

@adammedros

SVP Global Product, TripAdvisor

Adam Medros heads worldwide product development for TripAdvisor. Since joining TripAdvisor in 2004, Adam has overseen improvements to core functionality, content operations, international expansion, and development of a wide variety of travel planning features including the TripAdvisor and City Guides mobile apps on iOS and Android, the "Trip Friends" social features, and Facebook Instant Personalization on TripAdvisor. 

Prior to joining TripAdvisor, Adam held Senior Analyst and Product Manager positions at Nordstrom.com, Amazon.com, and The Parthenon Group. He serves on the Board of Directors of Wordstream and is Chairman of the Board of the Massachusetts Innovation & Technology Exchange (MITX).  He was previously a board member of Oneforty.com and an adviser to Care.com. Adam holds an MBA from Harvard Business School and a bachelor's degree from Dartmouth College.

Amber Milos

CEO and co-founder, Did It

Amber is the co-founder and CEO of an early stage start-up, Did It, a photo-sharing app that captures your photos plus the details that matter so you can capture and share not just your pics, but your full lifestyle experiences and life out with friends.

While a first time-entrepreneur, Amber has lived and breathed the lifestyle industry for almost 10 years through a variety of marketing and sales roles in the spirits industry. Most recently, Amber led regional marketing and sales planning for a portfolio of 30 brands, including Grey Goose Vodka, Bacardi Rum and Bombay Sapphire Gin at Bacardi USA. While at Bacardi, Amber also pioneered creation of multiple first-time spirits marketing programs using social and digital media.

Previously, Amber led sales teams for 5 years, having managed customer relationships with hotel groups, local bars, clubs and restaurants and major retailers. Amber completed a MBA with Distinction from the Kellogg School of Management at Northwestern while working full-time and, later, a Masters of Public Administration from the Harvard Kennedy School. When not at work on Did It at the Harvard iLab, Amber loves discovering her own city's local hidden gems and traveling like a local- from Bali to Beijing, Rome to Nairobi and Casablanca to Boston.

Scott Monty

@ScottMonty

EVP of Strategy, SHIFT Communications

As Executive Vice President of Strategy, Scott Monty serves as SHIFT's in-house strategic counsel across all three offices. He is responsible for assisting in the development and integration of new service offerings and making sure that our PR and marketing technology client strategies work together for maximum success. Scott regularly provides strategic advice to clients while also exploring outside partnership opportunities and representing SHIFT as a thought leader across the digital and social media industry.

Prior to joining SHIFT in July 2014, Scott served as Global Digital & Multimedia Communications Manager at Ford Motor Company overseeing all social media activities across the company from blogger relations to marketing support, internal communications and more. He was recently named as an Advisor to RPM Ventures in Ann Arbor and began a three-year term on the Board of Directors of the American Marketing Association. He also continues to serve on the Board of Trustees and Digital Advisory Committee for the Detroit Symphony Orchestra.

Scott frequently writes about the intersection of advertising, marketing and PR at ScottMonty.com. He was ranked by Forbes as one of the top 10 influencers in social media.

Chris Pape

@chrispape

Executive Creative Director, Genuine Interactive

Chris Pape founded Genuine Interactive in 2005 to help brands and businesses create valuable relationships with their audiences through engaging experiences, not advertising. This new kind of agency didn't yet exist, so Pape created an agency that held multiple areas of expertise and a hyper-collaborative culture. Genuine's agency model lives on the fault lines of converging technologies such as mobile, social, video, and even in the physical world. Before Genuine, Pape co-founded Digital Bungalow, a digital agency he successfully grew and sold in 2004. Under Pape's leadership, Genuine has acquired more than 150 clients that represent a variety of industries such as Reckitt Benckiser, Akamai Technologies, MassMutual, Boston Children's Hospital, and more. In May 2014, Jack Morton Worldwide, an IPG Company, acquired Genuine Interactive. Pape graduated from Tufts with a BA in Economics. He loves spending time with his wife and two daughters, and has a Labrador named Biggie. http://www.linkedin.com/in/chrispape 

Chris Penn

@cspenn

Vice President, Marketing, SHIFT Communications

Christopher Penn has over 16 years of marketing experience in a number of industries including student loans, email marketing and now public relations. He is a best-selling author, keynote speaker, and was named a Top 50 Social Media Power Influencer by Forbes Magazine in 2012 and 2013. Chris currently serves as Vice President of Marketing Technology at SHIFT Communications. 

 

Amit Phansalkar

@amitphan

Chief Data Officer, MassMutual

Amit Phansalkar, Chief Data Officer, leads data science, data strategy and vision for MassMutual Financial. He heads the data venture for MassMutual to create a data ecosystem to help drive innovation in products and consumer engagement models. Mr. Phansalkar has more than 15 years of experience driving innovation and building products using big data and most recently served as the global head of data sciences and advanced analytics at Millward Brown Digital. Prior to that, he was a co-founder and VP analytics at Cognika, where he created predictive analytics products utilizing a combination of structured and unstructured data with applications in defense, ad-tech and healthcare industries. Amit is a data evangelist trying to solve complex challenges and representing complexity using disparate data sources.

Penry Price

@PenryPrice

VP of Global Sales, Marketing Solutions, LinkedIn

Penry Price is the vice president of global sales for LinkedIn's Marketing Solutions business. In this role he oversees the large global team responsible for building the strategic partnerships necessary to raise awareness of and drive revenue for the company and its customers. His deep knowledge and passion for the advertising ecosystem plays a significant role in the transformation of LinkedIn's advertising business as it evolves into a content marketing platform for brands.

Penry joined LinkedIn from Dstillery (formerly Media6Degrees), where as President, he provided direction for the ad tech firm's partnerships and managed day-to-day revenue and marketing operations. Prior to his tenure at Dstillery, he held many top sales positions at Google. There, he led the North American Sales and Account Management teams before leading business strategy and global partnerships with advertising agencies - a part of Google's business that represented 30% of its global revenue. He ended his seven-year tenure at Google as Vice President of Global Agency Sales and Partnerships.

 

Mike Proulx

@McProulx

EVP – Director of Social Media, Hill Holliday

Author, sailor, gadget geek, marketer - Mike's fascination with the future of television, connected devices, and the convergence of media has not only prompted a best-selling book, "Social TV," it's also made @McProulx one of the most respected and influential voices in the industry. He's been featured in media outlets including The New York Times, Fast Company, NPR, Forbes and BuzzFeed. He was recognized as an AdClub Media All Star in 2012, and as one of Fast Company's Most Creative People in Business in 2014 for his work with clients such as Dunkin' Donuts, T.J. Maxx & Marshalls, LG, VH1 and Hill Holliday's annual TVnext Summit.

Nikki Raffenetti

@nikkiraff

SVP, Talent, AMP Agency

Nikki Raffenetti is a 20-year veteran of the creative, marketing and advertising industry. Nikki has established herself through a variety of roles over the years, from creative to operations and now, SVP of Talent where she is responsible for finding, retaining and motivating people of all generations. She's described as sarcastic, passionate, trustworthy and maybe even a little bit of a firecracker. Not in any particular order of course. She is an avid Boston sports fan, loves to spend time with friends and is most proud of her 4-year old twins.

Raja Rajamannar

@RajaRajamannar

Chief Marketing Officer, MasterCard

Raja Rajamannar is chief marketing officer (CMO) for MasterCard. In this role, he has global responsibility for advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives.

A truly global citizen, Mr. Rajamannar has lived and worked all over the world, including posts in India, Dubai, London, New York and Chicago, as well as Louisville, Kentucky, and Cincinnati, Ohio.

Prior to Joining MasterCard, Mr. Rajamannar served as executive vice president and chief transformation officer at WellPoint, Inc. Prior to WellPoint, Mr. Rajamannar served as chief innovation and marketing officer for Humana, a Fortune 100 Healthcare company. Earlier, he was with Citigroup for 15 years holding a number of roles, including global chief marketing officer, Cards and Payments. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America.

Mr. Rajamannar has a Master of Business Administration from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India.

Rob Rasko

@614GroupRob

Founder and CEO, 614 Group

As a thought leader in the digital marketing industry, Mr. Rasko has focused on some of the major issues that have shaped the industry, specifically with an expertise in digital brand safety through scaled distribution. A distinguished leader in the Ad Tech sector, Rob is currently advisor to the Interactive Advertising Bureau's  (IAB) Quality Assurance Guidelines (QAG), and Trustworthy Supply Chain efforts and in his prior career was CFO/COO and President of a major global digital advertising network following a successful career with leading Wall Street firms. He is a frequently a guest speaker at industry events.

As a proven business leader, Rob excels in startup acceleration, product marketing and launch, complex negotiations, corporate structuring.  A proven entrepreneur his latest venture the 614 Group is the 3rd in a series of successful startup businesses in which he has held leadership roles.

David Rose

@davidrose

Lecturer and Researcher, MIT Media Lab & Author of "Enchanted Objects: Design, Human Desire, and the Internet of Things"

David Rose is an award-winning entrepreneur, author, and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information.  David is the CEO at Ditto Labs an image-recognition software platform which scours social media photos to find brands and products. His new book, Enchanted Objects focuses on the future of the internet of things, and how these technologies will impact the ways we live and work. Prior to Ditto, David founded and was CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens, and Express Scripts. He foundedAmbient Devices, which pioneered glanceable technology: embedding internet information in everyday objects like lamps, mirrors, and umbrellas. David holds patents for photo sharing, interactive TV, ambient information displays, and medical devices. His work has been  featured at the MoMAcovered in The New York Times, WIRED, The Economist, and parodied on the Colbert Report.

Darren Ross

Executive Vice President, Digital and Insights , Fluent

Darren Ross is executive vice president, Digital and Insights at Fluent (www.fluentgrp.com), recently awarded #4 on the BBJ's Pace Setters list. In this role, Darren spearheads the company's offerings in the digital and insights space to help brands such as Kellogg's, Microsoft, Macy's, Jack in the Box, Skype, Zipcar, Kotex, Dove and L'Oreal truly connect with college Millennials and Gen Z consumers in their innate digital environment, alongside the firm's Experiential offerings. Prior to Fluent, Darren was executive vice president, Digital Marketing at creative agency Cramer, where he provided direction and leadership for digital marketing businesses. Working with brands such as Staples, Keurig, Avery Dennison, New England Coffee, EMC, and Siemens, Darren and the team successfully grew the group to be one of the largest digital marketing and event solutions companies in the country. Previously, he served as chief operating officer and partner at InterMedia Interactive Solutions, a technology solutions company, and was the head of Global Interactive Marketing and Business for PUMA, a worldwide brand leader in sports and fashion footwear and apparel. Darren received his undergraduate degree at the University of Pennsylvania.

Jon Ruby

VP, Creative Director, Mullen

Jon returned to Boston for a second tour of duty after spending thirteen years in Toronto, New York and, you guessed it, Boston. While working at agencies like Publicis NY and BBDO Toronto, he built global brands such asM&M's, PepsiCo, Heineken, Starbucks, GilletteandAlka-Seltzer. At Mullen, Jon has produced award-winning work forGoogle, Airbnb, American GreetingsandNational Geographic Channels. In his spare time, he desperately wishes he had spare time.

Scott Savitz

Founder and Managing Partner, Data Point Capital

Scott Savitz is the Founder and Managing Partner of Data Point Capital, an investment firm focused on the internet. Scott is a strong advocate of entrepreneurship and innovation, especially where it aims to raise the bar on the consumer experience. Scott is also the founder and former CEO of Shoebuy.com. Scott founded Shoebuy in 1999, and served as its CEO through its sale to IAC. Under his guidance, Shoebuy grew on average over 55% a year becoming one of the largest online retailers in the country, with over 1 million products and $3.5 billion in inventory available for sale, serving over 8 million visitors a month. Between the sale of Shoebuy in 2006 and Scott retiring from the company in 2011, Shoebuy tripled revenues and grew bottom line faster than top-line. Scott is Chairman of Smart Lunches and also serves on the boards of Kitsy Lane, Vee24, Jebbit, Bluestem Brands, and served as an Advisor for Olejo Stores (acquired by Mattress Firm) and On The Spot Systems, Inc. (acquired by Press Ganey). He also serves on several committees focused on fostering growth and a more robust economy including the Massachusetts Technology Collaborative, MITX, Nantucket Conference, and Co-Chair of 12 X 12 and Mass Scale. Scott received a B.A. in English from the University of Colorado and currently resides in Boston, MA. He is a frequent industry speaker and has received numerous awards and accolades including Ernst & Young's New England Entrepreneur of the Year.

Kelly Schaefer

@kellyschaefer

Senior Business Designer , IDEO

Kelly Schaefer is a Senior Business Designer at IDEO Boston, where she uses her background in entrepreneurship, media and education to develop new ventures and launch innovative products and services.

Kelly has founded several companies, worked as a consultant in media and aerospace & defense for Bain & Company, and led a new division for a leadership education non-profit based in South Africa.

Kelly earned an MBA with High Distinction from Harvard Business School and an undergraduate degree in communications, marketing and management from The Wharton School at UPenn.

Rob Schmults

@schmults

VP, eCommerce, Talbots

Rob Schmults is Vice President, eCommerce at Talbots where he oversees online marketing and mobile in addition to eCommerce. Previously, Rob held a number of roles as a retailer and as a solution provider to retailers. Most recently he was SVP at Intent Media, a company that uses predictive analytics to enable retailers to generate advertising revenue to augment their online product sales. Before that he was Chief Marketing Officer for Smart Destinations, a retailer and platform provider for activity, tour, and sight ticketing. At GSI Commerce, Rob oversaw the teams responsible for 30 partners, including adidas, Bath & Body Works, Dick's Sporting Goods, iRobot, and Major League Baseball. Rob ran the retail practice of Fort Point Partners, a leading e-commerce consulting and systems integration boutique, whose clients included J.Crew, Best Buy, and Restoration Hardware. He also worked for McKinsey & Co. advising retail and media clients on e-commerce strategy, both in the US and Europe. Rob's initiation into the Internet took place in 1994, when he joined internet software pioneer Worlds Inc. Rob received his BA from Yale, M.Phil from Cambridge, and MBA from Harvard.

Spencer Scott

@spencerescott

Chief Revenue Officer, Fiksu

Spencer Scott drives global revenue planning and generation for Fiksu and FreeMyApps. Spencer's fire is fueled by his 15+ years of business development efforts with early stage ventures in complex digital ecosystems, including video solutions provider OneScreen and search engine marketing innovator Adverplex.

Spencer was founder and CEO of ColoAccess, a colocation consulting company, and spent the early part of his career at Verizon and MCI. Spencer currently serves on the board of OneScreen, MashLogic, and Optimal, Inc. He holds a BS in Business Administration from Boston University.

Rudina Seseri

@rudina11

Partner, Fairhaven Capital

Rudina joined Fairhaven Capital at its inception in 2007. She has led Fairhaven's investments in CrowdTwist, FashionPlaytes, and SocialFlow. She also serves as an Entrepreneur-In-Residence at the Harvard Business School.


Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position, she was responsible for sourcing, structuring, and negotiating Microsoft's acquisitions and strategic investments including acquisitions such as iView Multimedia, Massive, DeepMetrix, and Lionhead Studios.
Prior to Microsoft, she worked as an investment banker in the Technology Group at Credit Suisse. While in investment banking, Rudina executed transactions in mergers and acquisitions and capital markets including Intersil Corp's acquisiton of Elantec Semiconductor for $1.4BN, the $1.7BN concurrent offering of equity units and common stock for Nortel Networks, the $150M convertible offering for Emcore Corp, and the $400M follow-on equity financing for Intersil Corp.


Rudina graduated magna cum laude from Wellesley College with a BA in Economics and International Relations, and received her MBA from the Harvard Business School. She has been elected to the Phi Beta Kappa and Omicron Delta Epsilon honor societies.


Rudina Seseri serves as a member of the Advisory Board of L'Oreal's Women in Digital, a member of the Board of Directors of MITX, a member of the Digital Hollywood Women's Board and as a mentor for TechStars. She is also a 2011 Boston Business Journal 40-under-40 honoree for her professional accomplishments and community involvement and a 2014 Women to Watch honoree by Mass High Tech.

Stacey Shepatin

@bosmediacontent

EVP, Director of National Broadcast, Hill Holliday

If anyone fits the definition of "Media Maven," it's Stacey. In fact, both Advertising Age and AdClub have already awarded her that title. A graduate of Colgate with a degree in Economics, Stacey came to Hill Holliday in 1997 and proceeded to distinguish herself as an industry leader, winning multiple awards for work and creativity including Media Week's "Media Plan of the Year". In addition, she's also a guest lecturer at Boston University's School of Management and co-author of the widely-praised book, "Social TV" with Mike Proulx.

Tom Simons

Chairman, PARTNERS+simons

Tom graduated from Harvard College in 1975 (with an honors degree in Visual and Environmental Studies), educated far beyond his actual intellect. His advertising career began with his hire at Hill, Holliday, Connors, Cosmopulos as a "potentially useful person."

In 1989, Tom launched PARTNERS+simons, now the largest healthcare/financial services-focused advertising and marketing services firm in New England. In 2012 PARTNERS+simons received an investment from Baird Capital Partners.

Decorated for his art direction and creative direction for Blue Cross Blue Shield, Benetton, PC WEEK, Staples, Charles Schwab & Company and New Balance Athletic Shoe among others, Tom was named to New England ADWEEK's 1992 and 1994.

On the business side of things, Tom's success with the "Hollywood Model" has attracted the attention of regional and national media, resulting in an appearance on the cover of Inc. Magazine and in the Wall Street Journal. He has published articles in The Boston Business Journal, The Advertiser and Inc Magazine.  

Tom serves as Chair of the Board at Mount Auburn Hospital, a Harvard teaching hospital in Cambridge, MA. He is a past Chair of The Ad Club Board, a former Board member of MIMC, as well as The Home For Little Wanderers. 

Benjamin Spiegel

@Nxfxcom

Senior Partner, Managing Director of Strategy, GroupM

Benjamin is a digital veteran with more than 14 years of experience in advertising. For the past three years, he has led the search practice across Catalyst & the GroupM Network; today, he leads the agency's search and social engagement strategy group. His team is responsible for the integration of Catalyst/GroupM Network's top-tier search and social engagements.

Benjamin has been a much sought-after speaker at the top digital conferences, and has been instrumental in developing inter-practice consumer profiles and proprietary advertising technology solutions. Prior to his career at Catalyst, Benjamin founded a digital agency with a focus on performance marketing. He also worked in post-production early on in his career. He studied business in Germany before moving to the U.S.

Stacey Symonds

@ssymonds999

Senior Director of Consumer Insights, Orbitz Worldwide

Stacey Symonds is currently the Senior Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a wide range of internal business leaders to integrate the voice of the customer into day to day running of the business as well as strategic planning. She has over 15 years of experience in client-side customer insights, brand strategy, and market analysis through her roles at GM, Capital One and Lands' End prior to joining Orbitz in 2010. Stacey holds a B.S. from Cornell University and an M.A. in Applied Social Research from the University of Michigan. She serves on the External Advisory Board of the A. C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison School of Business and is on the advisory board for Google Consumer Surveys.

Jeremy Tate

VP/Group Director, Media, DigitasLBi

Jeremy is an experienced digital media professional with 15 years spent in a combination of agency and client-side positions.  In his role at DigitasLBi, Jeremy leads client teams within financial services, building expertise in the areas of customer acquisition, content marketing, partnerships and sports marketing.  In addition, Jeremy works with teams across media and analytics capabilities to use programmatic for its rich audience insights, and to apply a data-driven approach to refine paid media investments across display, video, mobile and content distribution.

Jeremy has been with DigitasLBi since December 2010. Prior to joining the agency Jeremy served as Account Director at Media Contacts, where he led teams working for clients within major verticals including consumer electronics, travel, and QSR. His experience also includes work as Online Media Manager at Monster Worldwide, and Online Media Planner/Buyer at Media Contacts.

Ben Tatta

President, Cablevision Media Sales, Cablevision Systems Corporation

Ben K. Tatta is President of Cablevision Media Sales (CMS), the division responsible for local television and online advertising sales across 3M+ households in the NY DMA.  In this capacity, Mr. Tatta oversees overall media sales strategy, vision, innovation, product and technology, budget and results. The division comprises three sales groups including local ad sales, News 12 Networks, and the New York Interconnect (an LLC Partnership with Comcast). Previously, Mr. Tatta served for nearly a decade as Senior Vice President of New Business Development for Cablevision, tasked with the development and growth of new, advanced advertising capabilities, products and technology partnerships.

Before joining Cablevision, Mr. Tatta led digital media, advertising, and e-commerce initiatives for several leading media and technology companies including Walt Disney/ABC, USA Networks, Lagardere Media, and IBM. Mr. Tatta was also a founding member of Concrete Media, one of the first commercial web development firms in the U.S. and creator of teen community  site  Bolt.com.  

Mr. Tatta received a B.A in Economics from Villanova University and currently lives in New York City with his wife and two children. 

Michael Troiano

@miketrap

Chief Marketing Officer, Actifio

Mike Troiano is the Chief Marketing Officer of Actifio, a hyper-growth enterprise technology company changing the way customers around the world manage their data. He spent his early career at premiere New York ad agencies on brands including Coca-Cola, AT&T, and Taco Bell, and was named the founding CEO of Ogilvy & Mather Interactive in 1995. He later served as the president of NASDAQ-listed systems integrator Primix Solutions, and on the executive team of mobile content pioneer m-Qube from that company's inception through one of the largest Boston-based venture capital exits of 2006.

Mike is a graduate of Cornell and the Harvard Business School, a TechStars mentor, a Board Member of the New England Venture Capital Association, and a G20 LP. He serves as an advisor to several Boston startups (BostInnoDryncDunwelloIntelligent.lySmarterer) and is ranked in the top 1% of the most influential people on Twitter.

Ekaterina Walter

@Ekaterina

Business and Marketing Innovator

Ekaterina Walter  led strategic and marketing innovation for brands such as Intel and Accenture, as well as served as an advisor to a number of successful startups. She is an international speaker and author of the  Wall Street Journal bestseller "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg " and co-author of "The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand. "
 
Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014,  Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.

Tamsen Webster

@tamadear

Executive Producer, TEDxCambridge

Tamsen Webster is SVP of Executive Communications at Oratium, a Boston-based messaging consultancy, and Executive Producer at TEDxCambridge. She specializes in helping organizations and individuals tell the right story to the right people at the right time. An accomplished speaker, consultant, coach, and writer, Tamsen regularly presents on how to differentiate your brand, how to sell from the stage (without selling from the stage!), and how to craft messaging that resonates with your core audiences. As a retired Weight Watchers leader and newly minted marathoner, she is passionate about the power of transformative journeys.

 

Tom Webster

@webby2001

Co-Author, "The Mobile Commerce Revolution" & Vice President of Strategy, Edison Research

TOM WEBSTER is Vice President  of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has more than 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America's longest running research series on digital media consumption.

Harry West

@hwest2020

Senior Partner, Prophet

Harry West leads Customer Experience Design and Innovation at Prophet: creating customer experiences and products that work better for people, deliver on brand promise and grow businesses. 

Harry has lived design and innovation for over twenty-five years. Working with P&G he helped create Swiffer, and working with BBVA he helped create their new Customer Centric Banking system. From consumer packaged goods to banking he helps companies to see more clearly what people will want in the future, and to envision how to transform their business to make that future real.

Prior to joining Prophet, Harry was a design and innovation consultant at Continuum where he built the Strategy Practice, managed Continuum's growth into Europe and Asia, and led the company's transition to Service Design. He has led engagements with Alicorp, American Express, Andersen Windows, AstraZeneca, BBVA, BMW, CGAP, Fidelity, Master Lock, National Park Service, Pampers, Sprint and Tetra Pak, working on projects in the US, Europe, Asia and South America. He is comfortable in corporate headquarters in Cincinnati and Madrid, and working in the field in Peru and Pakistan.

Previously, Harry was a professor of mechanical engineering at the Massachusetts Institute of Technology where he taught design and control.

He holds a B.A. degree in Mechanical Engineering from Cambridge University, England, an S.M. degree in Technology and Policy and a Ph.D. in Robotics from MIT. 

Eric Williamson

@edubble_u

SVP, Director of Digital & Content Strategy, Mullen

Eric officially works in the planning department, but he's a bit of what we affectionately refer to as a"misfit toy"here at Mullen. The great thing about misfits is that they are the people who live and operate between the lines of the typical agency departments. They help to connect the agency together around ideas. So unofficially Eric works squarely between Planning, Creative and Account and has a hand in everything digital/social that we touch. Kristen Cavallo, our President, refers to Eric as the"love child of a Digital/Social Strategist and a UI/UX Creative Technologist."

Eric started his career in the startup world and smaller agencies, so wearing multiple hats and working between the lines was something that he grew up with and feels natural doing. This has paid off well for him in his work as the digital and social lead for various brands, includingGEICO, Walmart, Pizza Hut, Mentos, U.S. Cellular, American Greetings and Indeed.com.

Martie Woods

@Martie_Woods

Lead Strategist, Thought Leadership, Stone Mantel

At Stone Mantel, Martie leads our Digital Consumer Collaborative -  a yearlong, cross-industry initiative designed to predict where the digital consumer is headed. She also works on client engagements and leads our expertise in financial services. Martie has presented at numerous conferences and written several articles on the topic of customer strategy.  Prior to joining Stone Mantel, Martie served as Chief Experience Officer at Deluxe Corporation. During her twelve years there, she directed the Deluxe Customer Experience Center of Excellence, driving researchers, designers and methodology experts to discover and develop new insights and best practices. Through the course of her career, Martie has worked with a broad range of brands, including State Farm Insurance, The Limited Brands, Lowe's Home Improvement and numerous financial services companies from the very large to the very small.

 

Monica Wright

@monicawright

Director of Audience Engagement, Search Engine Land and Marketing Land

Monica Wright serves as Director of Audience Engagement for Search Engine Land and Marketing Land, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social and email. In addition, she serves as a program coordinator for the SMX conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land.

Monica is a New England native and a graduate of Boston College, now residing in Maine with her husband and two sons.

Michael Guo

Chief Consultant, Beijing Cloud Valley

Mr. Michael Guo has more than 30 years of international experience in the field of business strategy, business modeling, management consulting, research and general management in a wide range of industries including ICT, manufacturing, finance, insurance, healthcare, automobile, retail, logistics and industrial park development.

Mr. Guo served as Managing Partner/Director for Greater China operations of top-notch international consulting/research firms such as Gallup and IDC for 20 years. As a thought leader and influencer in Greater China ICT industries, Mr. Guo is recognized for his keen insights and strategic vision over the status and trends of high-tech industry developments in China.

As founder of Clina and Chief Consultant of Cloud Valley, an multi-national business group devoted to cloud deployment in China, Mr. Guo is responsible for formulating business strategies, overseeing top quality customer service, leading the team of highly talented consultants, and maintaining sustainable growth of the company. Clina as well as Cloud Valley in China has developed competitive business models and gained good reputation as a leading cloud solution provider in China.

Michael initiated the establishment of the Chinese Market Research Association, an NGO in 1998, and is a member of the prestigious "China Information Society 50", an organization of China's IT celebrities.

Michael has completed the Harvard Business School Executive Program and holds a Master degree of Sociology and Applied Linguistics from Beijing Foreign Studies University.

Jonathan Beamer

@jlbeamer

Business Leader, Marketing Innovation, Progressive Insurance

Jonathan joined Progressive in 2011 to lead marketing brand strategy and execution of that strategy across digital channels. During his time at Progressive, he's worked to extend the Superstore campaign, created the foundation of the Box direct response campaign, and strengthened their digital and social media presence, including launching Progressive's first digital only campaign, Babyman. Prior to his work at Progressive, he was an SVP of Strategy and Analysis at Digitas, an integrated brand advertising agency with digital at its core, and part of the Publicis network of agencies. His work has focused on the marketing big picture-identifying where firms should spend their marketing dollars and assessing the types of programs that generate positive marketing ROI.  Jonathan has worked to improve marketing investment at Aflac, Goodyear, P&G, General Motors, and AT&T.  He holds a bachelor's degree and a master's degree in mechanical engineering from Stanford University, with a focus on embedded microcontrollers in mechanical systems, an MBA, with Distinction, from Tuck School of Business at Dartmouth.

Raj Aggarwal

@analyticsraj

CEO, Localytics

Raj is the CEO and Co-Founder of Localytics. Under Raj's leadership, Localytics has become the leading and most powerful marketing and analytics platform for apps and secured key partnerships with some of the world's most well-known brands, including Microsoft and The New York Times.

Prior to Localytics, Raj spent 12 years building a variety of technology companies. Most recently he was a management consultant in the wireless space with Bain & Company and Adventis.

At Adventis, Raj led the formation of the multi-billion dollar Disney Mobile venture in Japan and worked alongside Steve Jobs at Apple to develop the business framework for the iPhone. Previously, Raj held sales leadership positions at Proco Machinery and Requisite Technology.

A recognized industry expert, Raj frequently lends his knowledge on mobile, big data and analytics at industry conferences and has been quoted in USA Today, CNN, and Mashable on the topics of mobile, analytics, big data and entrepreneurship. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.

Jeff Avallon

@IdeaPaintJeff

VP of Business Development, IdeaPaint

Jeff Avallon, a lifelong entrepreneur, has been honored by BusinessWeek as one of "America's Best Young Entrepreneurs" and highlighted by Inc. with a spot on the magazine's annual "30 Under 30" round-up. Avallon joined IdeaPaint in 2006 after graduating from Babson College and was directly involved in commercializing and launching the company, raising funding, determining channel strategy, acquiring IdeaPaint's first customer and driving scale. As VP of Business Development, Jeff currently focuses on IdePaint's overall corporate strategy, managing new business and establishing large strategic partnerships.

Igor Bekker

@igorbekker

Vice President of E-Commerce , Alex and Ani

Accomplished, talented and visionary leader supported by wide range of expertise in digital marketing, e-commerce operations and technology that merge to drive measurable, sustainable and profitable results for both established and startup corporations including global enterprises. Highly experienced managing major global projects, complex e-commerce projects/development, technical innovation, product distribution, and consumer marketing. 

Exceptional skills in alliance building and branding campaigns that contribute to profitability, brand recognition, increased sales, enhanced ROI and market penetration. Entrepreneurial spirit with proven ability to uncover and seize major opportunities including major licensing agreements and subsequent promotions. 

Skilled in identifying profitable niches, creative marketing and consumer-driven programs by utilizing marketing research data and knowledge of brand management, product distribution and SEO and SEM skills to improve site rankings and overall revenues. Possess sophisticated understanding of marketing and product promotion initiatives that enable successful product positioning, competitive market advantage and industry dominance. Consistently capitalize on ability to anticipate both market and consumer trends before executing viable strategies. 

Merge background in technology with demonstrated business leadership and analytical strengths to effectively capitalize on creative solutions to deliver strong P&L results.

Arielle Carpenter

@BWellArielle

USA Marketing Manager, Withings | Inspire health

Arielle holds a Masters in Public Health in Nutrition from Tufts University School of Medicine & a Masters in Business Administration from Collège des Ingénieurs.  She leads Marketing Communications for Withings in North America.  Withings is an innovative company that creates smart products and apps to help people around the world take control of their overall health and well-being.  Previously, she managed Sanofi's global employee wellness program from their headquarters in Paris, France and brings a wealth of past experience working on projects and research with well-known nutrition & health experts, including Joy Bauer and Dr. David Ludwig.  

Charlie Cole

@CharlieCole

CEO, The Line

Charlie Cole has run the gamut in the digital space. He helped IPO a digital real estate company in 2004, went on to grow an online advertising agency to over $200 million in online revenue, and took an established fashion brand's ecommerce initiative to unprecedented levels of success. He was later recruited by a TPG Capital-owned company to create a direct-to-consumer channel, something the company had never done in 75 years of business. The leadership team he facilitated ultimately drove the company to the highest multiple ever paid for a company in the vitamin, mineral, and supplement space. Launched in late 2013 in partnership with creative director Vanessa Trania, Cole's The Line seeks to provide consumers with the quintessential items of everyday life, encompassing the home, fashion, and beauty space.

David Drollette

Senior Director, Analytics, Wayfair

David Drollette joined Wayfair in 2006, holding various roles in finance before moving to lead the business intelligence function.  As Senior Director of Analytics, David oversees the Business Intelligence and Data Science teams, providing global analytical support throughout the enterprise.  David holds a Bachelor's degree in mathematics and physics from Ithaca College.

Ian Fitzpatrick

@ianfitzpatrick

Chief Strategy Officer, Almighty

Fitzpatrick is a founding partner at Almighty, where he heads up a research and strategy practice charged with designing more-relevant experiences, services and systems centered on user needs and behaviors.

In his ten years at Almighty, Fitzpatrick has led initiatives at the intersection of physical and digital for clients like New Balance, L.L.Bean, LoJack Corporation, DavidsTea, Georgia-Pacific, TJX, Disney Parks and Resorts, Al Gore's Climate Project, and ESPN.

Previously, Fitzpatrick held design and digital experience roles at Mattel and Euro RSCG/Havas, where he led new media efforts for brands like American Legacy/Truth, Campbell Soup Company, Diageo, Verizon and Symantec.

Fitzpatrick also serves as a Mentor for TechStars Boston and the Harvard Innovation Lab.

Robert Goldberg

@neumitra

Founder, Neumitra

Robert Goldberg used neuroimaging methods for over a decade to examine the human brain and how frontal cortex mediates our multisensory experiences of sounds, photos, videos, tastes, and touches. As a researcher in Brain and Cognitive Sciences at MIT, he became interested in wearable, connected technologies for brain health and performance based on his own family history. Rob founded Neumitra to measure and manage the autonomic nervous system during daily life demands and how we relax from stress. He leads the development of their biowatch platform and the integration with mobile and cloud computing for data-driven software applications. 

Dan Greenwald

@dgreenwald

Founder and Chief Creative Officer, White Rhino

As founder and chief creative officer of White Rhino, Dan Greenwald has been leading his herd of creative talent since 1990. At a time when B2B was nothing but stock images of conference rooms and cliché slogans, Dan devised a game-changing philosophy called B2Me - treating business audiences like people to stimulate the dopamine rush needed for them to make a buying decision. This approach has been proven wildly successful and it still runs as a distinguishing thread in all of the agency's award-winning work.

Dan continues to be a hands-on creative director at the agency and is currently spearheading the rollout of White Rhino's new vision, Addictive Experience (SM), while expanding the agency's healthcare practice. Dan has won numerous accolades for his work for brands including SAP, American Express, Mass General Hospital, Whole Foods Market, and American Science & Engineering. He is a frequent guest lecturer at local universities and industry organizations.

Dan graduated from Clark University with a degree in Psychology and enjoys a Brady Bunch life with his wife and five kids in Beverly, MA. Connect with Dan on Linkedin.

Tim Hayden

@TheTimHayden

Co-Author, "The Mobile Commerce Revolution" & Principal Strategist, TTH Strategy

Tim Hayden in Principal Strategist at TTH Strategy, a consultancy that assists businesses with operations, marketing and customer service by assembling technology and communications initiatives that lead to efficiency and profitability. Formerly leading EdelmanMobile in North America, he has been a founding member of agencies and technology ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for innovative change in some of the world's largest brands (Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others).  Tim is also the co-author of The Mobile Commerce Revolution (Pearson, August 2014).

Ben Jones

@harperjones

Creative Director, Google

Ben is a Creative Director at Google.  He works with brands and their creative and media agencies to build their brands by drawing on the best of technology, media and storytelling.  His work takes him inside virtually all of the major US advertisers and the top advertising agencies, helping shape them for this digital/mobile age.

His past life includes being the Dean of Admissions at Bennington College, building a network of early stage venture funds, and publishingThe Rope Eater, a novel, with Doubleday.

Stacy Martinet

@stacymartinet

Chief Marketing Officer, Mashable

Stacy Martinet is the Chief Marketing Officer of Mashable and sits on the company's Operating Committee, which directs the company's strategy, planning and operations.

Stacy leads integrated marketing and communications, including brand, social media, corporate communications, external affairs, events and the company's social good commitment. Since joining Mashable in December 2010 the company has expanded globally, doubling its social media following and helping to foster the Social Good Summit, which has become a global movement with participation from 100 countries around the world. 

She has spent her career at the intersection of media, technology and social media. Before joining Mashable, Stacy spent nearly a decade in corporate communications and digital marketing at The New York Times. She was part of the team that launched their first social media strategy. While at The Times, she was recognized multiple times with the company's Chairman's Award. In 2012, Stacy was named the youngest member of PR Week's "40 Under 40." 

She occasionally writes for Mashable about marketing trends, and has contributed to The New York Times and Cosmopolitan Magazine. Over her career Stacy has interviewed notable scholars and public officials, including Noble Prize Winner Muhammad Yunnus, Kandeh Yumkella, Chairman of UN Energy, and Phumzile Mlambo-Ngcuka, under-secretary general of the UN and Director of UN Women. 

Stacy sits on the Board of Directors of New York Women in Communications and Plant-A-Fish, an oceanographic and ecological health non-profit. She is a graduate of Towson University.

Amber Milos

CEO and co-founder, Did It

Amber is the co-founder and CEO of an early stage start-up, Did It, a photo-sharing app that captures your photos plus the details that matter so you can capture and share not just your pics, but your full lifestyle experiences and life out with friends.

While a first time-entrepreneur, Amber has lived and breathed the lifestyle industry for almost 10 years through a variety of marketing and sales roles in the spirits industry. Most recently, Amber led regional marketing and sales planning for a portfolio of 30 brands, including Grey Goose Vodka, Bacardi Rum and Bombay Sapphire Gin at Bacardi USA. While at Bacardi, Amber also pioneered creation of multiple first-time spirits marketing programs using social and digital media.

Previously, Amber led sales teams for 5 years, having managed customer relationships with hotel groups, local bars, clubs and restaurants and major retailers. Amber completed a MBA with Distinction from the Kellogg School of Management at Northwestern while working full-time and, later, a Masters of Public Administration from the Harvard Kennedy School. When not at work on Did It at the Harvard iLab, Amber loves discovering her own city's local hidden gems and traveling like a local- from Bali to Beijing, Rome to Nairobi and Casablanca to Boston.

Chris Penn

@cspenn

Vice President, Marketing, SHIFT Communications

Christopher Penn has over 16 years of marketing experience in a number of industries including student loans, email marketing and now public relations. He is a best-selling author, keynote speaker, and was named a Top 50 Social Media Power Influencer by Forbes Magazine in 2012 and 2013. Chris currently serves as Vice President of Marketing Technology at SHIFT Communications. 

 

Mike Proulx

@McProulx

EVP – Director of Social Media, Hill Holliday

Author, sailor, gadget geek, marketer - Mike's fascination with the future of television, connected devices, and the convergence of media has not only prompted a best-selling book, "Social TV," it's also made @McProulx one of the most respected and influential voices in the industry. He's been featured in media outlets including The New York Times, Fast Company, NPR, Forbes and BuzzFeed. He was recognized as an AdClub Media All Star in 2012, and as one of Fast Company's Most Creative People in Business in 2014 for his work with clients such as Dunkin' Donuts, T.J. Maxx & Marshalls, LG, VH1 and Hill Holliday's annual TVnext Summit.

Rob Rasko

@614GroupRob

Founder and CEO, 614 Group

As a thought leader in the digital marketing industry, Mr. Rasko has focused on some of the major issues that have shaped the industry, specifically with an expertise in digital brand safety through scaled distribution. A distinguished leader in the Ad Tech sector, Rob is currently advisor to the Interactive Advertising Bureau's  (IAB) Quality Assurance Guidelines (QAG), and Trustworthy Supply Chain efforts and in his prior career was CFO/COO and President of a major global digital advertising network following a successful career with leading Wall Street firms. He is a frequently a guest speaker at industry events.

As a proven business leader, Rob excels in startup acceleration, product marketing and launch, complex negotiations, corporate structuring.  A proven entrepreneur his latest venture the 614 Group is the 3rd in a series of successful startup businesses in which he has held leadership roles.

Jon Ruby

VP, Creative Director, Mullen

Jon returned to Boston for a second tour of duty after spending thirteen years in Toronto, New York and, you guessed it, Boston. While working at agencies like Publicis NY and BBDO Toronto, he built global brands such asM&M's, PepsiCo, Heineken, Starbucks, GilletteandAlka-Seltzer. At Mullen, Jon has produced award-winning work forGoogle, Airbnb, American GreetingsandNational Geographic Channels. In his spare time, he desperately wishes he had spare time.

Rob Schmults

@schmults

VP, eCommerce, Talbots

Rob Schmults is Vice President, eCommerce at Talbots where he oversees online marketing and mobile in addition to eCommerce. Previously, Rob held a number of roles as a retailer and as a solution provider to retailers. Most recently he was SVP at Intent Media, a company that uses predictive analytics to enable retailers to generate advertising revenue to augment their online product sales. Before that he was Chief Marketing Officer for Smart Destinations, a retailer and platform provider for activity, tour, and sight ticketing. At GSI Commerce, Rob oversaw the teams responsible for 30 partners, including adidas, Bath & Body Works, Dick's Sporting Goods, iRobot, and Major League Baseball. Rob ran the retail practice of Fort Point Partners, a leading e-commerce consulting and systems integration boutique, whose clients included J.Crew, Best Buy, and Restoration Hardware. He also worked for McKinsey & Co. advising retail and media clients on e-commerce strategy, both in the US and Europe. Rob's initiation into the Internet took place in 1994, when he joined internet software pioneer Worlds Inc. Rob received his BA from Yale, M.Phil from Cambridge, and MBA from Harvard.

Stacey Shepatin

@bosmediacontent

EVP, Director of National Broadcast, Hill Holliday

If anyone fits the definition of "Media Maven," it's Stacey. In fact, both Advertising Age and AdClub have already awarded her that title. A graduate of Colgate with a degree in Economics, Stacey came to Hill Holliday in 1997 and proceeded to distinguish herself as an industry leader, winning multiple awards for work and creativity including Media Week's "Media Plan of the Year". In addition, she's also a guest lecturer at Boston University's School of Management and co-author of the widely-praised book, "Social TV" with Mike Proulx.

Stacey Symonds

@ssymonds999

Senior Director of Consumer Insights, Orbitz Worldwide

Stacey Symonds is currently the Senior Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a wide range of internal business leaders to integrate the voice of the customer into day to day running of the business as well as strategic planning. She has over 15 years of experience in client-side customer insights, brand strategy, and market analysis through her roles at GM, Capital One and Lands' End prior to joining Orbitz in 2010. Stacey holds a B.S. from Cornell University and an M.A. in Applied Social Research from the University of Michigan. She serves on the External Advisory Board of the A. C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison School of Business and is on the advisory board for Google Consumer Surveys.

Michael Troiano

@miketrap

Chief Marketing Officer, Actifio

Mike Troiano is the Chief Marketing Officer of Actifio, a hyper-growth enterprise technology company changing the way customers around the world manage their data. He spent his early career at premiere New York ad agencies on brands including Coca-Cola, AT&T, and Taco Bell, and was named the founding CEO of Ogilvy & Mather Interactive in 1995. He later served as the president of NASDAQ-listed systems integrator Primix Solutions, and on the executive team of mobile content pioneer m-Qube from that company's inception through one of the largest Boston-based venture capital exits of 2006.

Mike is a graduate of Cornell and the Harvard Business School, a TechStars mentor, a Board Member of the New England Venture Capital Association, and a G20 LP. He serves as an advisor to several Boston startups (BostInnoDryncDunwelloIntelligent.lySmarterer) and is ranked in the top 1% of the most influential people on Twitter.

Tom Webster

@webby2001

Co-Author, "The Mobile Commerce Revolution" & Vice President of Strategy, Edison Research

TOM WEBSTER is Vice President  of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has more than 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America's longest running research series on digital media consumption.

Martie Woods

@Martie_Woods

Lead Strategist, Thought Leadership, Stone Mantel

At Stone Mantel, Martie leads our Digital Consumer Collaborative -  a yearlong, cross-industry initiative designed to predict where the digital consumer is headed. She also works on client engagements and leads our expertise in financial services. Martie has presented at numerous conferences and written several articles on the topic of customer strategy.  Prior to joining Stone Mantel, Martie served as Chief Experience Officer at Deluxe Corporation. During her twelve years there, she directed the Deluxe Customer Experience Center of Excellence, driving researchers, designers and methodology experts to discover and develop new insights and best practices. Through the course of her career, Martie has worked with a broad range of brands, including State Farm Insurance, The Limited Brands, Lowe's Home Improvement and numerous financial services companies from the very large to the very small.

 

Jonathan Beamer

@jlbeamer

Business Leader, Marketing Innovation, Progressive Insurance

Jonathan joined Progressive in 2011 to lead marketing brand strategy and execution of that strategy across digital channels. During his time at Progressive, he's worked to extend the Superstore campaign, created the foundation of the Box direct response campaign, and strengthened their digital and social media presence, including launching Progressive's first digital only campaign, Babyman. Prior to his work at Progressive, he was an SVP of Strategy and Analysis at Digitas, an integrated brand advertising agency with digital at its core, and part of the Publicis network of agencies. His work has focused on the marketing big picture-identifying where firms should spend their marketing dollars and assessing the types of programs that generate positive marketing ROI.  Jonathan has worked to improve marketing investment at Aflac, Goodyear, P&G, General Motors, and AT&T.  He holds a bachelor's degree and a master's degree in mechanical engineering from Stanford University, with a focus on embedded microcontrollers in mechanical systems, an MBA, with Distinction, from Tuck School of Business at Dartmouth.

Kazi Ahmed

@kaziahmed

VP, Group Digital Director, Mediahub/Mullen

Kazi's career in agency-side digital media spans 13+ years, managing global brands like Fidelity Investments, McDonald's, Bose, Timberland & Goodyear Tires to name a few. Prior to joining Mullen in 2012, Kazi drove digital media efforts at Havas Media, where his contributions led to recognition for the agency, including a Gold Award at the Cannes Lions International Festival of Creativity (Fidelity Investments, 2011), a Grand Prix at The Internationalist Awards for Innovation in Media (Fidelity Investments, 2011) and a MITX Award for Best Brand Launch Campaign (Valspar Paints, 2009).  Kazi began his career in 2000 at Carat Interactive. He was one of the first hires at the newly formed interactive media planning & buying division of global holding company Aegis Group.

Kazi holds a M.A. in Global Marketing Communications & Advertising from Emerson College and a B.A. in Television & Radio Production from Northeastern University. He spent much of his childhood growing up in the international school systems in Thailand and the Philippines.

He is a self-described "world music connoisseur, a product of a lifetime of traveling the planet & Daddy to the two coolest kids on Earth: Max & Milo."

Brian Babineau

@BrianBab21

EVP Social & Content Solutions, Arnold Worldwide

Brian Babineau is the EVP of Social and Content Solutions at Arnold Worldwide.  His team at Arnold focuses on translating brands into stories that can be brought to life through content and social media to drive business results for clients such as Carnival Cruise Lines, Jack Daniel's, New Balance, Progressive and Tyson Foods.  Prior to Arnold, he spent 4 years at Digital Influence Group and 10 years at Digitas, focused on digital media, content marketing and social media activation.

Cesar Brea

@cesarbrea

Founder and Managing Partner, Force Five Partners & Author, "Marketing and Sales Analytics"

Cesar Brea is the founder and managing partner of Force Five Partners, LLC, a marketing analytics consulting firm, and the author of "Marketing and Sales Analytics" (Pearson FT Press 2014).  Cesar works with CMOs and other senior executives in multiple sectors, including retail, media, education, and financial services to build marketing analytics capabilities and drive results with them. Earlier, Cesar was Global Practice Leader for Monitor Group's digital media and marketing practice, SVP of sales and marketing for Razorfish, and a consultant at Bain, and also helped to build and sell two social media and e-commerce software firms.  Cesar is a grad of Harvard College and Dartmouth's Tuck School of Business.

Patrick Cassidy

@patrickecassidy

Head of Global Digital Brand Marketing, New Balance

Patrick Cassidy joined New Balance late last summer, where he leads global digital brand marketing. He is responsible for establishing and directing the brand's evolving social media and content strategy and for driving innovation in brand storytelling and digital executions.

Prior to New Balance, Patrick founded the international basketball publicationDime Magazineand its digital network as well as the sports / entertainment agency 94x50. At 94x50, he led campaigns and executions for a clients like the NBA, Red Bull, Converse, Nike Basketball, Nike Sportswear, Brand Jordan, EA Sports, Sprite, Levi's, Foot Locker, Skullcandy, and the Brooklyn Nets.

Kevin Daley

SVP, Group Creative Director - Art, Hill Holliday

A long-time creative lead at Hill Holliday, Kevin has overseen integrated campaigns for a diverse roster of clients including Major League Baseball, Dunkin' Donuts, Newsweek, Cadillac, Anheuser-Busch and Liberty Mutual, to name just a few. His work has won virtually every award in the industry, from Cannes, The One Show and Communication Arts to Clios, Kellys and MITX. And he himself was recently recognized by Archive International as one of the preeminent Art Directors in the country.

Sarah Fay

@sarahfayboston

Former CEO, Aegis Media North America

Sarah Fay is a veteran of the media services industry: in her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth.

Until May of 2009, Sarah was CEO of Aegis Media North America.  She was also responsible for launching and growing a significant part of that business during her eleven year tenure at that company, and has worked with major brand advertisers such as P&G, RadioShack, Pfizer, Wachovia (now Wells Fargo), EA, Marriott, Philips and adidas / Reebok.  As President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah was also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.

Since 2009, Sarah has joined the boards of some prominent independent companies in advertising technology space, such as SocialFlow, Celtra, [X+1], NeoMedia, inPowered, TheStreet.com, and Women's Marketing Inc.  Sarah also chairs the Board of Governors for dmg::events, which owns and operates ad:tech, iMedia Summits, CMO Summits and The Digital Collective.  She also participates as a Board Advisor to several start-ups in the advertising technology space, including PageScience, Adelphic Mobile, clypd, Verve Wireless, Linkable Networks, ViralGains, Distroscale and Ghostery.

 

RECOGNITION 


• "Industry Achievement Award" 2007, ad:tech


• "Online All-Star" 2008, OMMA


• "Top 100 Media Influentials" Media Post 2008


• "Future Legend", 2008 Ad Club, Boston


• "Top 50 People to Know in the Digital Space", MediaPost 2003


• "Top 100 Business Marketing Influencers" 2002, 2003 and 2004, B2B Magazine


• "Media All Star" Adweek, Mediaweek, Brandweek 2004


• "25 Women to Watch", Advertising Age 2005


• "Fast 50", Fast Company 2006

Ralph Folz

@ralphfolz

CEO, WordStream

Ralph Folz is WordStream's Chief Executive Officer. Ralph joined WordStream's board in August 2009 and was elected the company's CEO by the Board of Directors in August 2010. He has an extensive background in the digital marketing space, including founding and subsequently selling Molecular Inc., an interactive Web design and marketing agency, to Isobar.  Folz spent two years as Global Chief Operating Officer of Isobar, one of the largest digital marketing agencies in the world.

As CEO Ralph is responsible for developing WordStream's product and business direction as well as playing a key role in business development and in overseeing the company's day-to-day operations.

Chuck Goldman

@ChuckyG

Executive Director, frog US

Chuck is an pioneer in enterprise mobility and has worked many companies to create deploy and manage their mobility strategies. Chuck is currently serving as an Executive Director at frog design and as an Executive in Residence at Great Hill Partners, working on acquiring and rolling up several leading companies in the enterprise mobility industry with focus on cloud infrastructure, security, and next generation enterprise App workflows. Prior to Great Hill Partners, Chuck founded Apperian in 2009, and has spent five years working with Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, North Bridge Venture Partners, and Intel Capital to build Apperian into a market leader in Mobile Application Management (MAM) product space. As Apperian's founder and CEO, Chuck raised over $28 million in venture capital, led the strategy and development of Apperian's award winning Enterprise App Services Platform (EASE), and built a robust mobile ecosystem of developers, brands, retailers, enterprises and integrators. Prior to Apperian, Chuck was a Director at Apple. There, he held world-wide responsibility and led two multi-billion dollar divisions first in education and then formed Apple's enterprise team. Chuck led the launch of the iPhone in 2007 into the enterprise and managed Apple's iPhone Enterprise Beta Program working closely with Fortune 500 CIOs to think beyond the Blackberry and into the App world. Chuck also served as Apple's executive lead, working directly for Steve Job's, to bring his vision of 1:1 (one laptop per child) computing in education to life by deploying the State of Maine's 1:1 Laptop Program. Prior to Apple, Chuck founded and sold two technology companies. Chuck understands how to create, deploy, and manage products and teams in both the startup world and within multi-billion dollar corporations. He lives in Boston with his wife and three college age boys and loves to travel for both business and pleasure. 

David Grossman

@davidgrossman8

Head of Entertainment, Twitter Content Partnerships Team

David's mission at Twitter is to develop and lead relationships with entertainment content partners, such as broadcast and cable networks, studios, production companies, music labels and syndicators.  David works with these partners to bring exclusive and complementary content to Twitter, creating a new revenue stream for the partners, a premium sponsorship opportunity for brands and a more enriching experience for viewers.  

Prior to joining Twitter, David spent 17 years at Univision Communications in a variety of sales and management roles.  Most recently, he led sales and strategy for major 360 franchises, such as The Latin Grammys.  David began his career at Turner Broadcasting, spending a total of five years there across the Sports, Entertainment and Digital divisions.

David has an MBA in International Business from The George Washington University and a BA in Political Science from Binghamton University.  He resides in Westfield, New Jersey with his wife and three sons.  He is active on Twitter - @davidgrossman8.

Michelle Heath

@michelleheath

Founder and CEO, Growth Street Marketing

Michelle Heath is an entrepreneurial leader and marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth. As CEO and founder of Growth Street Marketing, Michelle drives and delivers innovative marketing strategies and programs for clients that range from scaling start-ups to Fortune 500 companies. Michelle lives at the edge of the digital, social and mobile revolution that is changing the way marketers create awareness, build engagement and earn loyalty. As a storyteller, Michelle crafts brand stories that translate into brand love. Her goal is to rid the world of the zillions of poorly planned and executed marketing campaigns and she challenges her clients to think in new ways to connect with their ever changing customers. She earned her marketing chops through strategic marketing leadership and executive roles at Fidelity Investments, J.P. Morgan and E*TRADE and went on to build a variety of high-tech start-ups from scratch, including Currensee, which was acquired by Oanda in 2013. Michelle shares her expertise and opinions through her well-read blog, michelleaheath.com, and is also a guest blogger for VentureFizz and several other marketing blogs. Michelle is a mentor for female entrepreneurs through the MIT "Girls in Tech" program, board advisor for a variety of companies, teacher for Boston Start-Up Institute, featured speaker and panelist for the American Marketing Association and presenter for a variety of conferences, including FutureM and Social Media Breakfast. Connect with Michelle on Twitter @michelleheath @growthstreet and on LinkedIn at www.linkedin.com/in/michelleheath

Isaiah Kacyvenski

@isaiahkaz

Former NFL Linebacker and Head of Sports and Fitness Segment, MC10

Isaiah Kacyvenski's diverse background includes playing in the National Football League for 8 years for the Seattle Seahawks, St. Louis Rams and the Oakland Raiders, as well as serving on the Board of Directors of the not-for-profit, Sports Legacy Institute.  Isaiah currently runs the Sports Segment at MC10, a cutting-edge conformal electronics company based in Cambridge, MA, where he is responsible for overseeing the development of wearable electronics to optimize athlete performance. Isaiah holds a Cum Laude Pre-Medicine Bachelor degree from Harvard University and graduated from Harvard Business School's MBA program in May of 2011.

Ginny Marvin

@GinnyMarvin

Paid Media Reporter, Search Engine Land & Marketing Land

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies.

Scott Monty

@ScottMonty

EVP of Strategy, SHIFT Communications

As Executive Vice President of Strategy, Scott Monty serves as SHIFT's in-house strategic counsel across all three offices. He is responsible for assisting in the development and integration of new service offerings and making sure that our PR and marketing technology client strategies work together for maximum success. Scott regularly provides strategic advice to clients while also exploring outside partnership opportunities and representing SHIFT as a thought leader across the digital and social media industry.

Prior to joining SHIFT in July 2014, Scott served as Global Digital & Multimedia Communications Manager at Ford Motor Company overseeing all social media activities across the company from blogger relations to marketing support, internal communications and more. He was recently named as an Advisor to RPM Ventures in Ann Arbor and began a three-year term on the Board of Directors of the American Marketing Association. He also continues to serve on the Board of Trustees and Digital Advisory Committee for the Detroit Symphony Orchestra.

Scott frequently writes about the intersection of advertising, marketing and PR at ScottMonty.com. He was ranked by Forbes as one of the top 10 influencers in social media.

Amit Phansalkar

@amitphan

Chief Data Officer, MassMutual

Amit Phansalkar, Chief Data Officer, leads data science, data strategy and vision for MassMutual Financial. He heads the data venture for MassMutual to create a data ecosystem to help drive innovation in products and consumer engagement models. Mr. Phansalkar has more than 15 years of experience driving innovation and building products using big data and most recently served as the global head of data sciences and advanced analytics at Millward Brown Digital. Prior to that, he was a co-founder and VP analytics at Cognika, where he created predictive analytics products utilizing a combination of structured and unstructured data with applications in defense, ad-tech and healthcare industries. Amit is a data evangelist trying to solve complex challenges and representing complexity using disparate data sources.

Nikki Raffenetti

@nikkiraff

SVP, Talent, AMP Agency

Nikki Raffenetti is a 20-year veteran of the creative, marketing and advertising industry. Nikki has established herself through a variety of roles over the years, from creative to operations and now, SVP of Talent where she is responsible for finding, retaining and motivating people of all generations. She's described as sarcastic, passionate, trustworthy and maybe even a little bit of a firecracker. Not in any particular order of course. She is an avid Boston sports fan, loves to spend time with friends and is most proud of her 4-year old twins.

David Rose

@davidrose

Lecturer and Researcher, MIT Media Lab & Author of "Enchanted Objects: Design, Human Desire, and the Internet of Things"

David Rose is an award-winning entrepreneur, author, and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information.  David is the CEO at Ditto Labs an image-recognition software platform which scours social media photos to find brands and products. His new book, Enchanted Objects focuses on the future of the internet of things, and how these technologies will impact the ways we live and work. Prior to Ditto, David founded and was CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens, and Express Scripts. He foundedAmbient Devices, which pioneered glanceable technology: embedding internet information in everyday objects like lamps, mirrors, and umbrellas. David holds patents for photo sharing, interactive TV, ambient information displays, and medical devices. His work has been  featured at the MoMAcovered in The New York Times, WIRED, The Economist, and parodied on the Colbert Report.

Scott Savitz

Founder and Managing Partner, Data Point Capital

Scott Savitz is the Founder and Managing Partner of Data Point Capital, an investment firm focused on the internet. Scott is a strong advocate of entrepreneurship and innovation, especially where it aims to raise the bar on the consumer experience. Scott is also the founder and former CEO of Shoebuy.com. Scott founded Shoebuy in 1999, and served as its CEO through its sale to IAC. Under his guidance, Shoebuy grew on average over 55% a year becoming one of the largest online retailers in the country, with over 1 million products and $3.5 billion in inventory available for sale, serving over 8 million visitors a month. Between the sale of Shoebuy in 2006 and Scott retiring from the company in 2011, Shoebuy tripled revenues and grew bottom line faster than top-line. Scott is Chairman of Smart Lunches and also serves on the boards of Kitsy Lane, Vee24, Jebbit, Bluestem Brands, and served as an Advisor for Olejo Stores (acquired by Mattress Firm) and On The Spot Systems, Inc. (acquired by Press Ganey). He also serves on several committees focused on fostering growth and a more robust economy including the Massachusetts Technology Collaborative, MITX, Nantucket Conference, and Co-Chair of 12 X 12 and Mass Scale. Scott received a B.A. in English from the University of Colorado and currently resides in Boston, MA. He is a frequent industry speaker and has received numerous awards and accolades including Ernst & Young's New England Entrepreneur of the Year.

Spencer Scott

@spencerescott

Chief Revenue Officer, Fiksu

Spencer Scott drives global revenue planning and generation for Fiksu and FreeMyApps. Spencer's fire is fueled by his 15+ years of business development efforts with early stage ventures in complex digital ecosystems, including video solutions provider OneScreen and search engine marketing innovator Adverplex.

Spencer was founder and CEO of ColoAccess, a colocation consulting company, and spent the early part of his career at Verizon and MCI. Spencer currently serves on the board of OneScreen, MashLogic, and Optimal, Inc. He holds a BS in Business Administration from Boston University.

Tom Simons

Chairman, PARTNERS+simons

Tom graduated from Harvard College in 1975 (with an honors degree in Visual and Environmental Studies), educated far beyond his actual intellect. His advertising career began with his hire at Hill, Holliday, Connors, Cosmopulos as a "potentially useful person."

In 1989, Tom launched PARTNERS+simons, now the largest healthcare/financial services-focused advertising and marketing services firm in New England. In 2012 PARTNERS+simons received an investment from Baird Capital Partners.

Decorated for his art direction and creative direction for Blue Cross Blue Shield, Benetton, PC WEEK, Staples, Charles Schwab & Company and New Balance Athletic Shoe among others, Tom was named to New England ADWEEK's 1992 and 1994.

On the business side of things, Tom's success with the "Hollywood Model" has attracted the attention of regional and national media, resulting in an appearance on the cover of Inc. Magazine and in the Wall Street Journal. He has published articles in The Boston Business Journal, The Advertiser and Inc Magazine.  

Tom serves as Chair of the Board at Mount Auburn Hospital, a Harvard teaching hospital in Cambridge, MA. He is a past Chair of The Ad Club Board, a former Board member of MIMC, as well as The Home For Little Wanderers. 

Jeremy Tate

VP/Group Director, Media, DigitasLBi

Jeremy is an experienced digital media professional with 15 years spent in a combination of agency and client-side positions.  In his role at DigitasLBi, Jeremy leads client teams within financial services, building expertise in the areas of customer acquisition, content marketing, partnerships and sports marketing.  In addition, Jeremy works with teams across media and analytics capabilities to use programmatic for its rich audience insights, and to apply a data-driven approach to refine paid media investments across display, video, mobile and content distribution.

Jeremy has been with DigitasLBi since December 2010. Prior to joining the agency Jeremy served as Account Director at Media Contacts, where he led teams working for clients within major verticals including consumer electronics, travel, and QSR. His experience also includes work as Online Media Manager at Monster Worldwide, and Online Media Planner/Buyer at Media Contacts.

Ekaterina Walter

@Ekaterina

Business and Marketing Innovator

Ekaterina Walter  led strategic and marketing innovation for brands such as Intel and Accenture, as well as served as an advisor to a number of successful startups. She is an international speaker and author of the  Wall Street Journal bestseller "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg " and co-author of "The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand. "
 
Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014,  Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.

Harry West

@hwest2020

Senior Partner, Prophet

Harry West leads Customer Experience Design and Innovation at Prophet: creating customer experiences and products that work better for people, deliver on brand promise and grow businesses. 

Harry has lived design and innovation for over twenty-five years. Working with P&G he helped create Swiffer, and working with BBVA he helped create their new Customer Centric Banking system. From consumer packaged goods to banking he helps companies to see more clearly what people will want in the future, and to envision how to transform their business to make that future real.

Prior to joining Prophet, Harry was a design and innovation consultant at Continuum where he built the Strategy Practice, managed Continuum's growth into Europe and Asia, and led the company's transition to Service Design. He has led engagements with Alicorp, American Express, Andersen Windows, AstraZeneca, BBVA, BMW, CGAP, Fidelity, Master Lock, National Park Service, Pampers, Sprint and Tetra Pak, working on projects in the US, Europe, Asia and South America. He is comfortable in corporate headquarters in Cincinnati and Madrid, and working in the field in Peru and Pakistan.

Previously, Harry was a professor of mechanical engineering at the Massachusetts Institute of Technology where he taught design and control.

He holds a B.A. degree in Mechanical Engineering from Cambridge University, England, an S.M. degree in Technology and Policy and a Ph.D. in Robotics from MIT. 

Monica Wright

@monicawright

Director of Audience Engagement, Search Engine Land and Marketing Land

Monica Wright serves as Director of Audience Engagement for Search Engine Land and Marketing Land, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social and email. In addition, she serves as a program coordinator for the SMX conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land.

Monica is a New England native and a graduate of Boston College, now residing in Maine with her husband and two sons.

Jim Anderson

@jvanderson

CEO, SocialFlow

Jim Anderson has a distinguished track record in technology, with a 20-plus year career spanning the development, productization, and sale of technology solutions in both B2B and B2C environments. He has spent the past six years on the cutting edge of social media, and over that time has been helping marketers effectively use technology to power their social media efforts.

Prior to SocialFlow, Jim was Chief Operating Officer of Vitrue, where he was instrumental in building the team, the products, and the customer relationships that ultimately led to the company's acquisition by Oracle.  After the acquisition, he spent a year leading the successful integration of the Vitrue products and technology into the Oracle portfolio.

Prior to Vitrue, Jim spent nearly a decade at EarthLink/MindSpring, the consumer Internet Service Provider who helped create consumer adoption of the Internet starting in the mid-1990s.  He led the development and launch of MindSpring's first high-speed DSL offering, a business that ultimately grew to more than a million subscribers.

Jim also spent nine years in consulting, advising a variety of Fortune 500 clients on technology and business issues.  He has Bachelor's and Master's degrees in engineering from Georgia Tech.  He has three children, including one very special needs child.

David Beisel

@davidbeisel

Partner, NextView Ventures

David Beisel is a Partner at NextView Ventures, a seed-stage venture capital firm which helps Internet founders get their companies off to the best possible start. David was previously a VP at Venrock and a Principal at Masthead Venture Partners. He also co-founded Sombasa Media, an e-mail marketing company successfully acquired by About.com where David served as VP Marketing.

Jason Burke

@jburkejburke

VP, Product, clypd

Jason Burke is VP of Product for clypd, a Somerville, MA startup building an ad tech platform to bring addressable and targeted buying to the television ecosystem connecting inventory owners with marketing demand through programmatic means. Prior to clypd, Jason spent six years building ad technology for online video at ScanScout and Tremor Video where he had responsibility for product management, technical strategy and operations efforts.


Jason is based in Boston and has degrees in Computer Science and Engineering Psychology from Tufts University.

Lixin Cheng

@clxala

Chairman & CEO, ZTE USA

Mr. Lixin Cheng currently serves as Senior Vice President of  ZTE Corporation, President of ZTE North America Mobile Devices Business Unit, and  Chairman and CEO of ZTE USA. Mr. Cheng joined ZTE in June 2010 as President of North America Region of ZTE Corporation and CEO of ZTE USA.Since that time, Cheng has grown the ZTE North America handset business from near zero to the fourth largest smartphone vendor. Cheng oversees all aspects of the ZTE North America mobile device business across R&D, product planning, sales, marketing, supply chain, and customer service.

Cheng has more than 25 years of experience in the telecommunications industry, with expertise in the areas of sales, marketing, R&D management, supply chain management, M&A, and executive management in joint ventures, start-ups and public companies. He has extensive business experience and a network that spans 58 countries around the world.

Before moving to the United States in 2001, Cheng held the position of Vice President of Sales and Supply at Ericsson Panda Ltd. where he increased annual sales tenfold to $1.6 billion and localized the supply chain in China, all within a three year timeframe. From September 2001 to January 2004, Cheng served as Director at Ericsson Wireless Inc. in San Diego, California where he was responsible for developing Ericsson's CDMA business in various international markets. Cheng then joined Axesstel Inc. as President where he increased the startup's sales from $4 million to over $95 million in less than two years, playing a critical role in Axesstel's successful public listing in 2005. Cheng founded ALA Group, Inc. in late 2006, providing consulting services to technology companies wanting to increase their penetration in the U.S. and Asia markets.

Cheng also serves on the Board of Directors of CommNexus, a non-profit technology industry association based in San Diego that works to accelerate the formation, growth, and success of technology.

Rishi Dean

@rishidean

VP, Product, Sittercity

Rishi Dean is a seasoned entrepreneur with experience in getting companies off the ground. He currently serves as the VP Product for the online child care marketplace, Sittercity, and prior to that as SVP Product for the leading Facebook marketing firm, Nanigans. Rishi was also on the founding team at Visible Measures, where he spearheaded the core technology and pioneered methods to unify measurement of paid, owned, and earned media. Additionally Rishi has founded two other startups, has served as an Entrepreneur-In-Residence at the MIT E-Center, and is an advisor to many startups, including CustomMade.com. He graduated with an MBA from the MIT Sloan School of Management, and a Systems Design Engineering Degree from the University of Waterloo, and is an inventor on multiple U.S. patents.

Seth Fishbein

Senior Marketing Manager, College & Sponsorships, Keurig Green Mountain Inc.

Seth Fishbein is a Senior Marketing Manager, Colleges and Universities/Sponsorships, with Keurig Green Mountain Inc., based just outside of Boston, MA. In this role, Seth is responsibe for driving Keurig's brand awareness and adoption within the C&U segment through the creation an execution of the company's overall college marketing plan. Seth manages Keurig's largest sports marketing initiative to date, a national partnership with IMG College to become the Official Coffee/Tea System of twenty-five universities. He also evaluates and supports other national and local sponsorship opportunities for the company.

Prior to Keurig Green Mountain, Seth worked for FedEx, managing the company's NFL and FedExCup sponsorships, with a focus on strategy development and execution, player marketing, public relations, and digital marketing. Previous to FedEx, Seth worked for several sports marketing agencies including Octagon and Team Epic. Seth graduate from The George Washington University, majoring in Marketing and Sports Management. 

Jessica Gioglio

@savvybostonian

Social Media Manager, Dunkin' Donuts

Jessica Gioglio is the social media manager for Dunkin' Donuts.  In this role, Jessica works with a cross-functional team to manage Dunkin' Donuts' social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube.  From producing highly engaging content, to tweeting fans as ^JG, and launching the company's first-ever blog, "Behind the Beans," Jessica enjoys celebrating DD fans and giving them a front row seat to what's brewing at Dunkin' Donuts.

A recognized thought leader, Jessica is the co-author of, " The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand." Jessica is also a featured speaker at numerous social media and tech conferences and covers social media best practices for the Convince&Convert blog. She also founded and runs The SavvyBostonian, a Boston-based lifestyle blog.

Prior to joining Dunkin' Donuts, Jessica held public relations roles at TripAdvisor, State Street and Comcast.  Jessica holds a bachelor of science in marketing from Bentley University, with a minor in public relations. 

Evan Greene

@hopeandchange

Chief Marketing Officer, The Recording Academy

As The Recording Academy's Chief Marketing Officer, Greene is responsible for marketing, sponsorship, PR and digital strategy for the biggest brand in the history of music - the GRAMMY.  Greene's goals are to expand the audience for the GRAMMY telecast, extend brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue.  With extensive experience in advertising, branding, corporate identity, and promotions, Greene has been building partnerships and developing innovative marketing solutions for many years, and intends to ensure that The Academy remains at the forefront today, tomorrow and well into the future.

Greene and his team have built world-class alliances, including engaging TBWA\Chiat\Day as The Academy's Agency of Record, as well as solidifying relationships with many of today's leading brands.  Under Greene's leadership, The Academy has re-positioned the GRAMMY brand in the marketplace, more than quadrupled yearly marketing-based revenue, developed the GRAMMY's first brand image campaign, established a worldwide licensing program, entered the live music space with year-round GRAMMY-branded LIVE music tours, launched a dynamic, leading-edge social media strategy and earned the GRAMMYs' first-ever marketing awards, including PRO, Reggie and Webby Awards.

Greene is focused on taking the brand to the next level, and continually striving towards innovation.  And as the market rapidly shifts, he is committed to the GRAMMYs becoming one of the best entertainment brands to partner with...anywhere.

Prior to joining The Recording Academy, Greene spent 10 years in theatrical marketing at Walt Disney Studios and Columbia Pictures, where he positioned studio feature film properties to corporate America, and structure integrated marketing and promotional alliances.  Greene was responsible for award-winning campaigns for movies such as Spider-Man, Stuart Little and S.W.A.T., and oversaw national theatrical programs with a number of Fortune 100 brands.

Greene holds a double bachelor's degree in marketing and international business from the University of Colorado and currently serves on the following boards - Artist & Athletes Alliance, The CMO Club, K-9s For Warriors (advisory board) and the University of Colorado Leeds School of Business.

Frank Gruber

@FrankGruber

CEO and co-founder, TechCocktail

FRANK GRUBER grew up in the Midwest heartland and is an entrepreneur, new media journalist, and investor. His alma maters include Purdue and Northwestern respectively. He cofounded Tech Cocktail in 2006, which has grown into a hub for the creative class, offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune, and Classified Ventures along with startup efforts like Thankfulfor, Splog Reporter, and more. As a journalist his works have been featured in a number of top media publications. He was named by Forbes as one of the most connected people in tech. Frank is also a Venture Partner with Crystal Tech Fund.

 

Perry Hewitt

@perryhewitt

Chief Digital Officer, Harvard University

Perry Hewitt is an established leader in digital strategy, with deep experience in both corporate and not-for-profit sectors. As Harvard University's first chief digital officer, she is charged with leading digital strategy for communications and engagement for audiences including the general public, media, and alumni worldwide - as well as exploring ways organizations effect digital transformation.

Perry has worked in marketing, editorial, and strategy roles at firms including Crimson Hexagon, Razorfish, Harcourt, and Lotus Development Corporation. Perry writes and speaks on topics including digital transformation, marketing and content strategy, user experience, mobile, women and leadership, and the social web.

Matt Lindley

Director of Innovation, SapientNitro

His job as director of innovation at SapientNitro is to find new and interesting ways to make brand messaging effectively and efficiently travel across platforms, networks, and channels - and across the growing numbers gizmos that serve them.  

Matt brings 25 years of on-and-offline marketing experience to the table, most recently as ECD/EVP at Arnold Worldwide. Matt also served as the founding managing director of Modernista , ECD at ZDNet, co-founder of OneZero Media, and principle at start-up LocaModa, a place-based digital signage company. In his five years at SapientNitro, Matt has worked with clients including Victorinox, Forrester Research, New Balance, Staples, Dunkin' Donuts, and Chrysler.

If he hit even a reasonable scratch ticket this afternoon, Matt would be fly fishing the Bighorn River in Montana tomorrow. 

Adam Medros

@adammedros

SVP Global Product, TripAdvisor

Adam Medros heads worldwide product development for TripAdvisor. Since joining TripAdvisor in 2004, Adam has overseen improvements to core functionality, content operations, international expansion, and development of a wide variety of travel planning features including the TripAdvisor and City Guides mobile apps on iOS and Android, the "Trip Friends" social features, and Facebook Instant Personalization on TripAdvisor. 

Prior to joining TripAdvisor, Adam held Senior Analyst and Product Manager positions at Nordstrom.com, Amazon.com, and The Parthenon Group. He serves on the Board of Directors of Wordstream and is Chairman of the Board of the Massachusetts Innovation & Technology Exchange (MITX).  He was previously a board member of Oneforty.com and an adviser to Care.com. Adam holds an MBA from Harvard Business School and a bachelor's degree from Dartmouth College.

Chris Pape

@chrispape

Executive Creative Director, Genuine Interactive

Chris Pape founded Genuine Interactive in 2005 to help brands and businesses create valuable relationships with their audiences through engaging experiences, not advertising. This new kind of agency didn't yet exist, so Pape created an agency that held multiple areas of expertise and a hyper-collaborative culture. Genuine's agency model lives on the fault lines of converging technologies such as mobile, social, video, and even in the physical world. Before Genuine, Pape co-founded Digital Bungalow, a digital agency he successfully grew and sold in 2004. Under Pape's leadership, Genuine has acquired more than 150 clients that represent a variety of industries such as Reckitt Benckiser, Akamai Technologies, MassMutual, Boston Children's Hospital, and more. In May 2014, Jack Morton Worldwide, an IPG Company, acquired Genuine Interactive. Pape graduated from Tufts with a BA in Economics. He loves spending time with his wife and two daughters, and has a Labrador named Biggie. http://www.linkedin.com/in/chrispape 

Penry Price

@PenryPrice

VP of Global Sales, Marketing Solutions, LinkedIn

Penry Price is the vice president of global sales for LinkedIn's Marketing Solutions business. In this role he oversees the large global team responsible for building the strategic partnerships necessary to raise awareness of and drive revenue for the company and its customers. His deep knowledge and passion for the advertising ecosystem plays a significant role in the transformation of LinkedIn's advertising business as it evolves into a content marketing platform for brands.

Penry joined LinkedIn from Dstillery (formerly Media6Degrees), where as President, he provided direction for the ad tech firm's partnerships and managed day-to-day revenue and marketing operations. Prior to his tenure at Dstillery, he held many top sales positions at Google. There, he led the North American Sales and Account Management teams before leading business strategy and global partnerships with advertising agencies - a part of Google's business that represented 30% of its global revenue. He ended his seven-year tenure at Google as Vice President of Global Agency Sales and Partnerships.

 

Raja Rajamannar

@RajaRajamannar

Chief Marketing Officer, MasterCard

Raja Rajamannar is chief marketing officer (CMO) for MasterCard. In this role, he has global responsibility for advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives.

A truly global citizen, Mr. Rajamannar has lived and worked all over the world, including posts in India, Dubai, London, New York and Chicago, as well as Louisville, Kentucky, and Cincinnati, Ohio.

Prior to Joining MasterCard, Mr. Rajamannar served as executive vice president and chief transformation officer at WellPoint, Inc. Prior to WellPoint, Mr. Rajamannar served as chief innovation and marketing officer for Humana, a Fortune 100 Healthcare company. Earlier, he was with Citigroup for 15 years holding a number of roles, including global chief marketing officer, Cards and Payments. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America.

Mr. Rajamannar has a Master of Business Administration from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India.

Darren Ross

Executive Vice President, Digital and Insights , Fluent

Darren Ross is executive vice president, Digital and Insights at Fluent (www.fluentgrp.com), recently awarded #4 on the BBJ's Pace Setters list. In this role, Darren spearheads the company's offerings in the digital and insights space to help brands such as Kellogg's, Microsoft, Macy's, Jack in the Box, Skype, Zipcar, Kotex, Dove and L'Oreal truly connect with college Millennials and Gen Z consumers in their innate digital environment, alongside the firm's Experiential offerings. Prior to Fluent, Darren was executive vice president, Digital Marketing at creative agency Cramer, where he provided direction and leadership for digital marketing businesses. Working with brands such as Staples, Keurig, Avery Dennison, New England Coffee, EMC, and Siemens, Darren and the team successfully grew the group to be one of the largest digital marketing and event solutions companies in the country. Previously, he served as chief operating officer and partner at InterMedia Interactive Solutions, a technology solutions company, and was the head of Global Interactive Marketing and Business for PUMA, a worldwide brand leader in sports and fashion footwear and apparel. Darren received his undergraduate degree at the University of Pennsylvania.

Kelly Schaefer

@kellyschaefer

Senior Business Designer , IDEO

Kelly Schaefer is a Senior Business Designer at IDEO Boston, where she uses her background in entrepreneurship, media and education to develop new ventures and launch innovative products and services.

Kelly has founded several companies, worked as a consultant in media and aerospace & defense for Bain & Company, and led a new division for a leadership education non-profit based in South Africa.

Kelly earned an MBA with High Distinction from Harvard Business School and an undergraduate degree in communications, marketing and management from The Wharton School at UPenn.

Rudina Seseri

@rudina11

Partner, Fairhaven Capital

Rudina joined Fairhaven Capital at its inception in 2007. She has led Fairhaven's investments in CrowdTwist, FashionPlaytes, and SocialFlow. She also serves as an Entrepreneur-In-Residence at the Harvard Business School.


Previously, Rudina was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position, she was responsible for sourcing, structuring, and negotiating Microsoft's acquisitions and strategic investments including acquisitions such as iView Multimedia, Massive, DeepMetrix, and Lionhead Studios.
Prior to Microsoft, she worked as an investment banker in the Technology Group at Credit Suisse. While in investment banking, Rudina executed transactions in mergers and acquisitions and capital markets including Intersil Corp's acquisiton of Elantec Semiconductor for $1.4BN, the $1.7BN concurrent offering of equity units and common stock for Nortel Networks, the $150M convertible offering for Emcore Corp, and the $400M follow-on equity financing for Intersil Corp.


Rudina graduated magna cum laude from Wellesley College with a BA in Economics and International Relations, and received her MBA from the Harvard Business School. She has been elected to the Phi Beta Kappa and Omicron Delta Epsilon honor societies.


Rudina Seseri serves as a member of the Advisory Board of L'Oreal's Women in Digital, a member of the Board of Directors of MITX, a member of the Digital Hollywood Women's Board and as a mentor for TechStars. She is also a 2011 Boston Business Journal 40-under-40 honoree for her professional accomplishments and community involvement and a 2014 Women to Watch honoree by Mass High Tech.

Benjamin Spiegel

@Nxfxcom

Senior Partner, Managing Director of Strategy, GroupM

Benjamin is a digital veteran with more than 14 years of experience in advertising. For the past three years, he has led the search practice across Catalyst & the GroupM Network; today, he leads the agency's search and social engagement strategy group. His team is responsible for the integration of Catalyst/GroupM Network's top-tier search and social engagements.

Benjamin has been a much sought-after speaker at the top digital conferences, and has been instrumental in developing inter-practice consumer profiles and proprietary advertising technology solutions. Prior to his career at Catalyst, Benjamin founded a digital agency with a focus on performance marketing. He also worked in post-production early on in his career. He studied business in Germany before moving to the U.S.

Ben Tatta

President, Cablevision Media Sales, Cablevision Systems Corporation

Ben K. Tatta is President of Cablevision Media Sales (CMS), the division responsible for local television and online advertising sales across 3M+ households in the NY DMA.  In this capacity, Mr. Tatta oversees overall media sales strategy, vision, innovation, product and technology, budget and results. The division comprises three sales groups including local ad sales, News 12 Networks, and the New York Interconnect (an LLC Partnership with Comcast). Previously, Mr. Tatta served for nearly a decade as Senior Vice President of New Business Development for Cablevision, tasked with the development and growth of new, advanced advertising capabilities, products and technology partnerships.

Before joining Cablevision, Mr. Tatta led digital media, advertising, and e-commerce initiatives for several leading media and technology companies including Walt Disney/ABC, USA Networks, Lagardere Media, and IBM. Mr. Tatta was also a founding member of Concrete Media, one of the first commercial web development firms in the U.S. and creator of teen community  site  Bolt.com.  

Mr. Tatta received a B.A in Economics from Villanova University and currently lives in New York City with his wife and two children. 

Tamsen Webster

@tamadear

Executive Producer, TEDxCambridge

Tamsen Webster is SVP of Executive Communications at Oratium, a Boston-based messaging consultancy, and Executive Producer at TEDxCambridge. She specializes in helping organizations and individuals tell the right story to the right people at the right time. An accomplished speaker, consultant, coach, and writer, Tamsen regularly presents on how to differentiate your brand, how to sell from the stage (without selling from the stage!), and how to craft messaging that resonates with your core audiences. As a retired Weight Watchers leader and newly minted marathoner, she is passionate about the power of transformative journeys.

 

Eric Williamson

@edubble_u

SVP, Director of Digital & Content Strategy, Mullen

Eric officially works in the planning department, but he's a bit of what we affectionately refer to as a"misfit toy"here at Mullen. The great thing about misfits is that they are the people who live and operate between the lines of the typical agency departments. They help to connect the agency together around ideas. So unofficially Eric works squarely between Planning, Creative and Account and has a hand in everything digital/social that we touch. Kristen Cavallo, our President, refers to Eric as the"love child of a Digital/Social Strategist and a UI/UX Creative Technologist."

Eric started his career in the startup world and smaller agencies, so wearing multiple hats and working between the lines was something that he grew up with and feels natural doing. This has paid off well for him in his work as the digital and social lead for various brands, includingGEICO, Walmart, Pizza Hut, Mentos, U.S. Cellular, American Greetings and Indeed.com.

Michael Guo

Chief Consultant, Beijing Cloud Valley

Mr. Michael Guo has more than 30 years of international experience in the field of business strategy, business modeling, management consulting, research and general management in a wide range of industries including ICT, manufacturing, finance, insurance, healthcare, automobile, retail, logistics and industrial park development.

Mr. Guo served as Managing Partner/Director for Greater China operations of top-notch international consulting/research firms such as Gallup and IDC for 20 years. As a thought leader and influencer in Greater China ICT industries, Mr. Guo is recognized for his keen insights and strategic vision over the status and trends of high-tech industry developments in China.

As founder of Clina and Chief Consultant of Cloud Valley, an multi-national business group devoted to cloud deployment in China, Mr. Guo is responsible for formulating business strategies, overseeing top quality customer service, leading the team of highly talented consultants, and maintaining sustainable growth of the company. Clina as well as Cloud Valley in China has developed competitive business models and gained good reputation as a leading cloud solution provider in China.

Michael initiated the establishment of the Chinese Market Research Association, an NGO in 1998, and is a member of the prestigious "China Information Society 50", an organization of China's IT celebrities.

Michael has completed the Harvard Business School Executive Program and holds a Master degree of Sociology and Applied Linguistics from Beijing Foreign Studies University.

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