Clark Kokich has been deeply involved in the digital marketing
space since joining Avenue A in the summer of 1999. Under his
leadership, the company grew to become one of the largest and most
influential interactive agencies in the world. In 2004 Avenue
A acquired Razorfish, which now employs over 2,300 professionals in
fourteen offices in eight countries, focusing exclusively on
digital marketing and technology, serving world-class brands such
as Mercedes, Nike, Microsoft, Best Buy, O2, Disney, Ford, AT&T,
State Farm, Delta Airlines, and Intel.
In 2009 Clarkrelinquished the Razorfish CEO role to Bob Lord,
and is now chairman of the company. He is currently focused
on working with a number of key clients, as well as leading
strategic initiatives across a range of issues. Razorfish was
a division of aQuantive, which was sold to Microsoft in 2007 for
$6-billion. The company was subsequently sold to Publicis in
the fall of 2009.
Over the last decade,Clarkhas been recognized as one of the
premiere thought-leaders in the world of digital marketing, having
been quoted frequently in theWall Street Journal, Ad Age,theNew
York Times,and other national publications. He is a popular
speaker, bringing his unique perspective on the future of marketing
to business audiences inNorth America,Europe, andAsia.
In the fall of this year,Clarkwrote and releasedDo or Die,
the world's first business book published exclusively as a
fully-interactive app. Do or Die outlines a clear strategy
for businesses to survive and thrive in a world of never-ending
technological change. It is currently available exclusively
as an iPad app. Kindle, Nook, and Kindle Fire versions
are planned for release in the spring.Clarkremains active in
the world of digital marketing and technology, serving on the
boards of Acxiom, RocketFuel, and Marketfish. He is on the
board of governors of DMG/World Media, and is a board advisor to
Marchex, Zumobi, Celtra, and Mobile Intelligence Solutions. He is
active in theSeattlecommunity, serving on the boards of Childhaven
and theEMPMuseum.
Before he joined Razorfish,Clarkwas president and CEO of Calla
Bay, a manufacturer and retailer of women's swimwear. Prior
to that, he served as head of sales and marketing for a division of
McCaw Cellular Communications (CellularOne). Clarkbegan his
career in the agency business, where he was Executive Vice
President and General Manager of Cole & Weber in Seattle, a
division of Ogilvy & Mather. He was graduated from
theUniversityofOregon.