Futurem

The Modern Use of the Principles of Persuasion from Robert Cialdini’s Book Influence

Robert Cialdini’s Influence: The Psychology of Persuasion is one of the cornerstone works in consumer psychology and the marketing techniques used to persuade. First published in 1984, the book is grounded in Cialdini’s research into the principles that drive human persuasion and influence. He identifies six fundamental principles that, according to his findings, significantly impact […]